A proper corporate culture can be a competitive advantage of a company and usually is considered a very important asset. But sometimes it can also become a liability and cause a cultural crisis. A cultural crisis is a significant incident that indicates a problem with attitudes and behavior in the workplace.
Some examples of such cultural crises are:
- Sexual harassment
- Gender discrimination
- Financial mismanagement
- Deceiving customers
- Not paying attention to safety
- Bad behavior in the leadership ranks.
Clayton mentions five steps to assist companies in starting with building cultural awareness capabilities:
1. Secure explicit commitment from the top.
The main contributor to the success of any effort to maintain corporate culture is the commitment of the top executives.
2. Charter a cultural vigilance team.
The culture guard team could consist of the heads of communication, law, human resources, diversity & inclusion and risk management departments along with rep
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