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Gandhi Heryanto
Management Consultant, Indonesia
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WHEN to Develop a Company Culture?
Nowadays in our global world anybody has an opinion about what company culture means and why it's important.
But in the view of McKinnon, it's premature to focus on building a world-class culture before a world-class product.
 In the beginning, all that matters (or should matter) is building something great and lasting. Only when your company grows, culture can exert its powerful effect on people by steering them to act or to behave in a certain way when the path is otherwise unclear.
Then it is time to think about what sort of company we want and how we would get there. It isn’t enough just to ‘let it happen’ on its own. Just like we’d maniacally built the product, we need to do the same with culture.
I am looking forward to your ideas about this question.
Source: Todd McKinnon, How To Build A Great Company Culture, Forbes
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Jaap de Jonge
Editor, Netherlands
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