The Denison Culture Model

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The Denison Culture Model
Jacqueline Gargiulo, Member
Caroline J. Fisher in Employment Relations Today, Summer 2000, in her article, "Like it or Not... Culture Matters" describes Denison's Culture and Effectiveness Model:
1. Mission - the degree to which the company knows why it exists and what its direction is;
2. Involvement - the degree to which individuals at all levels of the company are engaged in and hold that direction as their own;
3. Adaptability - the ability of the company to know what customers want, and the degree to which it can respond to external forces and demands;
4. Consistency - the company's systems and processes that support efficiency and effectiveness in reaching goals.
All dimensions must be pursued and balanced together. The mistake that can be made is too much focus on anyone or less than all.


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