Scenario Planning Instruments

Scenario Planning
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Patricia Ziegerink
Marketing & communication , Netherlands

Scenario Planning Instruments

For the thesis of my MBA study I'm researching the influence of culture on the succesful implementation of scenario planning in organizations. As guideline for my research I'm looking for a theory, method, instrument or model for scenario planning or building that is valid and has proven its use. Does anyone have any suggestions?

  Ashish J Shah
Professor, India
 

Scenario Planning Method

Hi Patricia, I used a scenario planning approach extensively on my MBA project sponsored by a bioscience company that involved analyzing India's pharmaceutical outlook for the future and providing strategic insights to the sponsoring company to help them decide if and how they would proceed with their market entry with some innovative products the company had developed.
Depending on the time constraints, I would suggest you narrow your study down to a particular industry or group of organizations e.g. IT companies in the Silicon Valley engaged in OS development. Once you have researched a set of organizations, you could apply scenario planning by treating your case for this segment of the industry as a whole and not for an individual organization. Your research of the history and present culture of the organizations will throw up numerous contradictions and points to debate, which should then help you list your uncertainties. Hope this helps!

  Zsolt Nyiri
Netherlands
 

Scenario Planning Instruments

Dear Patricia, we perform systemic behavioral modeling in our mathematical modeling centre and include human dynamics (s...

  Wilson Fyffe
Business Consultant, Singapore
 

Scenario Planning Instruments

Hi Patricia, I have developed a general structure based on controllable/uncontrollable future events classes across a ra...

  Flapper
Business Consultant, Netherlands
 

Systemic Behavioural Modeling

@Zsolt Nyiri: Your viewpoint model sounds very interesting. I wonder if you could perhaps share some more info on this t...

  Zsolt Nyiri
Netherlands
 

Scenario Planning in the Banking World

@Flapper: Dear Angelique, I do not visit very often the 12manage website, hence my delay in response. I took the libert...

 

More on Scenario Planning:
Summary
Forum
Scenario Building Elements
What is a Scenario? Definition
Time Frame in Scenario Planning?
Why Scenario Planning is Important
Embracing Complexity
🔥Exploring Possible Strategic Directions
👀Scenario Planning Instruments
Uses of Scenario Planning
Decision makers disagree
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