What is a Scenario? Definition

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What is a Scenario? Definition
Henriette
A scenario is a description of a plausible future context in which a firm might find itself. Scenarios are typically presented as a small set of stories about how the surrounding environment might have evolved into the future. They are produced by carefully analysing and structuring relevant and challenging possibilities (Source: Ramirez, Selsky and van der Heijden 2008: Business Planning for Turbulent Times, p. 4) (...) Read more? Sign up for free
 

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