What is a Scenario? Definition


 
Scenario Planning > Best Practices Log in

What is a Scenario? Definition
Henriette
A scenario is a description of a plausible future context in which a firm might find itself. Scenarios are typically presented as a small set of stories about how the surrounding environment might have evolved into the future. They are produced by carefully analysing and structuring relevant and challenging possibilities (Source: Ramirez, Selsky and van der Heijden 2008: Business Planning for Turbulent Times, p. 4)
 

 























 


Special Interest Group Leader

Scenario Planning
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 15-11-2018. All names of their owners.