How to Implement Strategic Account Management?

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Sales Management > Best Practices > How to Implement Strategic Account Management?

How to Implement Strategic Account Management?
Oscar Peter, Business School Marketer, South Sudan, Member
Strategic account management is a process at the organizational level that goes beyond sales to encompass building strategic, mutually beneficial relationships between the company and its key customers. Strategic account management builds trust between the selling and buying organizations by focusing on value and enabling alignment across the companies. The strategic account manager is a key role in a company that uses strategic account management. Because these managers are the contact people for the strategic accounts’ stakeholders and are responsible for developing and maintaining a long-term relationship with the customer. I am looking for best practices of implementing strategic account management in firms. Thanks for your ideas and tips! (...) Read more? Sign up for free

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Sales Management
Summary
Forum
7 Steps of the Selling Process
5Cs of Sales Management
🔥Virtual Selling Process Due to Internet and Covid
Approaches for Sales Pipeline Management / Sales Funnel Management
Integrating Sales and Marketing
Key Account Management
Best Practices
🥇Sales versus Marketing
🥈Sales versus Business Development
🥉B2B Sales of New Products
How to Motivate the Sales Force?
Sales Strategies | Selling Strategies
Sales Methods, Models and Theories
How to Align Sales Strategies with Corporate Revenue Targets?
How to Implement Strategic Account Management?
Metrics for Tracking Sales Performance
Understanding the Buying Process in Major Accounts


Sales Management
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