How to Implement Strategic Account Management?

Sales Management
Knowledge Center

 

Next Topic

Sales Management > Best Practices

Oscar Peter, Business School Marketer, South Sudan
Strategic account management is a process at the organizational level that goes beyond sales to encompass building strategic, mutually beneficial relationships between the company and its key customers. Strategic account management builds trust between the selling and buying organizations by focusing on value and enabling alignment across the companies. The strategic account manager is a key role in a company that uses strategic account management. Because these managers are the contact people for the strategic accounts’ stakeholders and are responsible for developing and maintaining a long-term relationship with the customer. I am looking for best practices of implementing strategic account management in firms. Thanks for your ideas and tips! (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


 
More on Sales Management
Summary
Forum
5Cs of Sales Management
🔥Virtual Selling Process Due to Internet and Covid
Key Account Management
Best Practices
🥇Sales versus Marketing
🥈Sales versus Business Development
🥉B2B Sales of New Products
How to Motivate the Sales Force?
Sales Strategies | Selling Strategies
7 Steps of the Selling Process
Sales Methods, Models and Theories
Approaches for Sales Pipeline Management / Sales Funnel Management
How to Align Sales Strategies with Corporate Revenue Targets?
How to Implement Strategic Account Management?
Integrating Sales and Marketing
Metrics for Tracking Sales Performance
Understanding the Buying Process in Major Accounts
Special Interest Group Leader

Are you an expert in Sales Management? Sign up for free


Sales Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 28-10-2020. All names ™ of their owners.