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Jp Singh
Manager, India
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Sales versus Marketing
Most or all of the MBA institutes teach marketing in their programs.
Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs.
There seems to be a mismatch between what MBA's are tought and what's required in the real world?
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Claude Balleux
Strategy Consultant, Canada
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Sales versus Marketing
Yeah. Maybe you're right. From my point of view, university's program are too "branded marketing" oriented. And branding is too far from the SME's concern. Which do not have the financial capacity to support a brand as McDonalds or Nike can do it. And it's true that this kind of marketing is far from a sales job's concern.
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Francielle Nunes
Entrepreneur, Brazil
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Theory versus Practise
The question makes sense. There is a mismatch between the teaching of marketing (theory) and the corporate world which emerges as sales oriented (practise).
It is key to understand both marketing and sales toward the real world. MBA schools should go to that direction.
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Tony Pagliaroli
Strategy Consultant, United States
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Sales-Orientation is Very Important
Hold on here a minute. Maybe, I am a bit older here to remember, however being sales-oriented has always been the name i...
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Agnes
Belgium
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Sales Depends on Company and product
What subject would you cover within a sales course?
In my point of view sales is pretty much depending on the product ...
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Neil McMullen
Business Consultant, United States
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Marketing is Strategic; Sales is Operational
Most MBA curriculums are built on the premise that the student seeks a strategic management perspective. Sales is usuall...
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Peter Pudaite
Entrepreneur, India
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Complimentary & Symbiotic Relation between Sales and Marketing
As others have already pointed out marketing is strategic and sales is tactical.
- Marketing: After all you don't enter...
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Sajee Sirikrai
Professor, Thailand
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Sales and Marketing In Brief
Sales: today
Marketing: tomorrow....
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Bhairoo Jeson
Student (Other)
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Sales can't be Teached
I think this misconception comes from organisations who do not differentiate between the two. In quest for more profits ...
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Mads Tokehoj
CEO, China
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Succesful Business People Don't Just Sit in Their Office
Successful business people are present in their markets with their business partners at all times - everyday, every sing...
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Oluwakunle, Nigeria
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Marketing Supports the Sales Team
My view is that the marketing team supports sales and also provides tools for them.
Marketing can be viewed as the stra...
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Biswabhusan Prusty
Business Consultant, India
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Sales versus Marketing
Simple:
1. Sales is a part of marketing.
2. Marketing is the process of satisfying/identifying the needs/wants or cre...
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JS Shiah
Project Manager, China
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1-1 versus 1-m
Sales is 1-1 and marketing is 1-to-many operation.
Sales is like the "infantry men". Marketing is a double function wi...
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Purushottam Thombare, India
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Marketing and Sales Should Work Together
Marketing is the strategic step in advance and an effective execution results in sales. For an organisation to succeed, ...
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Olga Aros
Consultant, United States
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Rules of Marketing / Sales
Know thy customer and you can sell and market too!
Understand the product and position it well so your customer sees, ...
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Tinus van der Merwe, Saudi Arabia
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Marketing Sets the Conducive Climate for Sales
People also forget that marketing sets the (conducive) climate within which selling can take place. Marketing supports s...
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Verbeeck, Belgium
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The Commercial Department
In my opinion you can't really separate both specialities. Just call it the commercial department. You need people there...
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Dipoko
Director, United States
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Marketing and Sales Should be like a Coach and his Football Team
Marketing and sales are closely linked. But in many cases marketing objectives are not directly tied to sales performanc...
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Frederick Hamnett
Business Consultant, Italy
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Sales Without Marketing
Marketing means building and mantaining a market. Sales without marketing is simply to exploit it....
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Biswajyoti Kanjilal
Manager, India
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Sales V/s Marketing
Per my knowledge,
- Sales is an integral part of marketing
- Marketing is the point of actualisation of strategic imp...
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Dr Gary Jones
Business Consultant, Australia
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Faces...
I have a masters in marketing - most comments are correct. Marketing provides the infrastructure for the sales people i....
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Tony Pagliaroli
Strategy Consultant, United States
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Sales can be just as Strategic as Marketing
What an interesting conversation from around the world on the topic of sales versus marketing. Big picture, I agree with...
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S Shyam Prasad
Professor, India
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Sales versus Marketing
Sales and marketing are so closely related that it is no wonder that they are interchanged often. Sure neither can survi...
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Rusty Husar
Project Manager, United States
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Sales is where the Rubber meets the Road
Selling the product is the ends to the means. Remember sales is where the rubber meets the road...
All other activities...
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Jeff Harnois
Student (University), United States
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Sales Professors...
I believe the original topic is focusing on the non-existent relationship between sales and academia. One question comes...
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mccarthy, United Kingdom
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The Context of Sales versus Marketing
Well its more complex than what most have stated. According to Neil Rackham they are conjoined in essence. Anyway...
W...
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Palermo
Student (MBA)
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Impact of the Sales
Sales is only the physical contact between a company and a customer. Marketing will be the rest of the relation before a...
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edward offor
Strategy Consultant, Nigeria
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Teach Sales as a Stand Alone Course
Sales when taught is treated as a sub topic of marketing when in fact sales should be a stand alone professional course....
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Ken Tran, Viet Nam
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In Short
You can have sales without marketing, but not the other way around....
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Fatema Tinwala
Student (University), New Zealand
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Marketing for Sales
Marketing is a tool or function that creates the demand for sales....
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Ahmad dawoud
Manager, Jordan
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Marketing, Then Sales
Marketing is the set of tools of which first of all checks wither your strategy and target is achievable within the spec...
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Wang
China
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Marketing, Then Sales
Sales is just selling what you have, marketing will tell you what should be sold....
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Vidura Gamage
Manager
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Sales should NOT Be Only Selling what you Have
Sales not should be only selling what you have. It must be fulfillment of the requirement of customer's need with perfec...
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Anthony Jones
Student (MBA), South Africa
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Sales versus Marketing
Indeed the academia are at times far removed form the front line of business, notwithstanding the fact that theory also ...
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Simon QI, China
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Brains and Magicians
I believe marketing is the brain, which tells you who are you and where are you. A good marketer can also answer questio...
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Husson Yanis
Manager, Mauritius
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Worst Practice in Marketing / Sales
In fact, several organisations omit to invite sales reps in their brainstorming sessions. In this way they are not allow...
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olawoyin
Project Manager, Nigeria
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Sales Effort versus Marketing Effort
Sales involves personal efforts while the efforts of marketing are organisation-oriented. ...
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Leonardo Leao
Manager, Brazil
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Marketing Should Provide Analyses to Sales
Marketing should provide the analyses to help the sales force orientate. These analyses include economic, financial, dem...
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Vu Phan
Manager, Viet Nam
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Sales versus Marketing
In my opinion, the "marketing" term is more broad than sales.
I mean, sales is part of marketing.
Also "sales" aims to...
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White
United Kingdom
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Sales and Marketing have Same Underlying Principles
I agree with the statement by Js Shiah that:
- Marketing is 1 to many possible consumers/clients.
- Sales is 1 to one ...
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Eric Hilario
Coach, France
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Synergy in Sales X Marketing
Solid sales person x poor marketing = 1 sale
Weak sales person x solid marketing = 0 sale
Solid salesperson x solid ma...
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Monteiro
Consultant, Portugal
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Incorporate Sales and Marketing!
In my opinion, the mistake is separating marketing from sales as two independent departments.
As a consultant, I'm mor...
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Adrian Boucher PhD, United Kingdom
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The Topic 'Sales' at Business Schools
I now teach MBA students in a business school. There is plenty of discussion of marketing, but none at all about sales. ...
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Emmanuel Reyme
Director, United States
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What Should Students Learn at Universities?
University students are self learners. Professors just provide guidance. As a student/consultant, you will not learn the...
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Husson Yanis
Manager, Mauritius
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Turbulent Environment > Sales More Discretion
I agree that marketing should normally not be separated from sales. It is as if you are telling and forcing me to eat so...
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Olga Aros
Consultant, United States
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Marketing and Sales Fit like a Hand in a Glove
I have done both simultaneously and together they work best:
- Marketing defines the full package of the product to be ...
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ZAIN UL RASHIDEEN
Accountant, Pakistan
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MBA: Marketing. Reality: Sales
Business Schools and universities teach marketing and prepare MBA students as the future marketing managers, but after t...
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Jiwoong Son
Student (University), Korea (South)
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What Should Students Learn in Their Course?
In my opinion, students who are learning management have to develop their thinking ability. But the professors in univer...
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Olga Aros
Consultant, United States
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What Should Students Learn in Their Course
You cannot be an effective marketer for your company, if you do not know the product or the customer. Therefore beginnin...
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Jiwoong Son
Student (University), Korea (South)
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What Sould Students Learn in Their Courses? (2)
Reading books to study general theories and business processes are the responsibility for any student. Helping the stude...
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John Moses
Manager, Nigeria
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Marketing as a Process That Includes Sales
Marketing could be defined as the satisfaction of human needs and wants through an exchange process. This process involv...
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Heather Halton
Student (Other), Ireland
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Marketing Invented to Be a Clean Version of Sales
I believe that marketing was invented as a new buzz word when the word "salesperson" became a dirty word. Marketing was ...
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Jp Singh
Manager, India
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Marketing a Status Profile
Being a sales person you need face targets, figures, everyday is new day for you, you have start from the scratch, you n...
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S Shyam Prasad
Professor, India
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Marketing is Different from Sales
Its true that the market place is emerging as sales oriented one. But a deeper understanding will reveal that one cannot...
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Dr.Abu-Gieseisa
Consultant, Sudan
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Sales and Marketing Have Common Goals
Indeed marketing and sales are different in concept, but they are have common goals: to achieve some specific volume of ...
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Dr Gary Jones
Business Consultant, Australia
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The Role of Sales versus Marketing Depends on the Product
@S Shyam Prasad : Good answer Mr. Prasad. We only need to look at sales over the internet. No salesmen - just product at...
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Sanjeev Kumar Sanju
Strategy Consultant, India
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A Sale is Proof of Effective Marketing
Marketing creates the 'pull' that enhances the demand of a particular item or a brand.
If someone ultimately buys that ...
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MOSES OGOLA OCHWO
Student (Other), Uganda
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Sales and Marketing
They are two sides of the same coin! Marketing strives to create demand, while Sales directly fulfills that demand....
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Dave Lee
Business Consultant, Jamaica
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Sales versus Marketing
To say that "once the product matches the need of the customer there is no need for sales" is idealistic. Theoretically ...
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J S Broca
Teacher, India
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The Ongoing Conflict Between Sales and Marketing
I recall having read an article in Harvard Business Review. If I am right, in July, 2006, three famous sales and marketi...
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Dr Gary Jones
Business Consultant, Australia
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Sales is Product Specific and Personality Driven
Certainly marketing taught at university is theory driven, derived from an academic base of built research of many years...
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ZAMRY BIN MD ZAIN
Business School Marketer, Malaysia
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Sales versus Marketing
This topic has been discussed in our MBA class.
Sales is part of the marketing scope. Sales is a relatively narrow acti...
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White
United Kingdom
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Sales versus Marketing
Part of the issue is that some marketing courses/credentials, while accepting that marketing is the umbrella term, only ...
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theodore ikpa
Accountant
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Marketing versus Sales
Marketing is macro while sales is micro in orientation.
The relationship between them is similar to the one between eco...
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Carlo Maranzano
Strategy Consultant, Italy
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Trade Marketing
40 years ego I wrote my last work at University. Its title was: The Integrated Marketing. That was in the 80’s, the time...
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