Sales versus Marketing

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Sales versus Marketing
Jp Singh, Manager, India, Member
Most or all of the MBA institutes teach marketing in their programs.
Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs.
There seems to be a mismatch between what MBA's are tought and what's required in the real world?...Sign up

Sales versus Marketing
Claude Balleux, Strategy Consultant, Canada, Member
Yeah. Maybe you're right. From my point of view, university's program are too "branded marketing" oriented. And Sign up

Theory versus Practise
Francielle Nunes, Entrepreneur, Brazil, Member
The question makes sense. There is a mismatch between the teaching of marketing (theory) and the corporate world which emerges as sales oriente...Sign up

Sales-Orientation is Very Important
Tony Pagliaroli, Strategy Consultant, United States, Member
Hold on here a minute. Maybe, I am a bit older here to remember, however being sales-oriented has always been the name in the game of business....Sign up

Sales Depends on Company and product
Agnes, Belgium, Member
What subject would you cover within a sales course?
In my point of view sales is pretty much depending on the product and company. Sign up

Marketing is Strategic; Sales is Operational
Neil McMullen, Business Consultant, United States, Member
Most MBA curriculums are built on the premise that the student seeks a strategic management perspective. Sales is usually viewed in the US as an op...Sign up

Complimentary & Symbiotic Relation between Sales and Marketing
Peter Pudaite, Entrepreneur, India, Member
As others have already pointed out marketing is strategic and sales is tactical.
- Marketing: After all you don't enter a new marke...Sign up

Sales and Marketing In Brief
Sajee Sirikrai, Professor, Thailand, Member
Sales: today
Marketing: tomorrow....Sign up

Sales can't be Teached
Bhairoo Jeson, Student (Other), Member
I think this misconception comes from organisations who do not differentiate between the two. In quest for more profits they forget about the essentia...Sign up

Succesful Business People Don't Just Sit in Their Office
Mads Tokehoj, CEO, China, Member
Successful business people are present in their markets with their business partners at all times - everyday, every single minute, they don't sit in t...Sign up

Marketing Supports the Sales Team
Oluwakunle, Manager, Member
My view is that the marketing team supports sales and also provides tools for them.
Marketing can be viewed as the strategic back end of s...Sign up

Sales versus Marketing
Biswabhusan Prusty, Business Consultant, India, Member
1. Sales is a part of marketing.
2. Marketing is the process of satisfying/identifying the needs/wants or creating an artificial ne...Sign up

1-1 versus 1-m
JS Shiah, Project Manager, China, Member
Sales is 1-1 and marketing is 1-to-many operation.
Sales is like the "infantry men". Marketing is a double function with intelligence (in...Sign up

Marketing and Sales Should Work Together
Purushottam Thombare, Manager, India, Member
Marketing is the strategic step in advance and an effective execution results in sales. For an organisation to succeed, marketing and sales teams m...Sign up

Rules of Marketing / Sales
Olga Aros, Consultant, United States, Member
Know thy customer and you can sell and market too!
Understand the product and position it well so your customer sees, feels and buys.
Maint...Sign up

Marketing Sets the Conducive Climate for Sales
Tinus van der Merwe
People also forget that marketing sets the (conducive) climate within which selling can take place. Marketing supports sales in the same way a ...Sign up

The Commercial Department
In my opinion you can't really separate both specialities. Just call it the commercial department. You need people there to sell, but you also ...Sign up

Marketing and Sales Should be like a Coach and his Football Team
Dipoko, Director, United States, Member
Marketing and sales are closely linked. But in many cases marketing objectives are not directly tied to sales performance. It should be like in sports...Sign up

Sales Without Marketing
Frederick Hamnett, Business Consultant, Italy, Member
Marketing means building and mantaining a market. Sales without marketing is simply to exploit it....Sign up

Sales V/s Marketing
Biswajyoti Kanjilal, Manager, India, Member
Per my knowledge,
- Sales is an integral part of marketing
- Marketing is the point of actualisation of strategic implementations....Sign up

Dr Gary Jones, Business Consultant, Australia, Member
I have a masters in marketing - most comments are correct. Marketing provides the infrastructure for the sales people i.e. what products to sell and w...Sign up

Sales can be just as Strategic as Marketing
Tony Pagliaroli, Strategy Consultant, United States, Member
What an interesting conversation from around the world on the topic of sales versus marketing. Big picture, I agree with so many of the comments about...Sign up

Sales versus Marketing
S Shyam Prasad, Professor, India, Member
Sales and marketing are so closely related that it is no wonder that they are interchanged often. Sure neither can survive without the other.
I f...Sign up

Sales is where the Rubber meets the Road
Rusty Husar, Project Manager, United States, Member
Selling the product is the ends to the means. Remember sales is where the rubber meets the road...
All other activities are in support of this fi...Sign up

Sales Professors...
Jeff Harnois, Student (University), United States, Member
I believe the original topic is focusing on the non-existent relationship between sales and academia. One question comes to mind, how many prof...Sign up

The Context of Sales versus Marketing
Well its more complex than what most have stated. According to Neil Rackham they are conjoined in essence. Anyway...
What type of sales are we r...Sign up

Impact of the Sales
Palermo, Student (MBA), Member
Sales is only the physical contact between a company and a customer. Marketing will be the rest of the relation before and after this moment.
But...Sign up

Teach Sales as a Stand Alone Course
edward offor, Strategy Consultant, Nigeria, Member
Sales when taught is treated as a sub topic of marketing when in fact sales should be a stand alone professional course.
The action of re...Sign up

In Short
Ken Tran, Professor, Viet Nam, Member
You can have sales without marketing, but not the other way around....Sign up

Marketing for Sales
Fatema Tinwala, Student (University), New Zealand, Member
Marketing is a tool or function that creates the demand for sales....Sign up

Marketing, Then Sales
Ahmad dawoud, Manager, Jordan, Member
Marketing is the set of tools of which first of all checks wither your strategy and target is achievable within the specific market and country, and w...Sign up

Marketing, Then Sales
Wang, China, Member
Sales is just selling what you have, marketing will tell you what should be sold....Sign up

Sales should NOT Be Only Selling what you Have
Vidura Gamage, Manager, Member
Sales not should be only selling what you have. It must be fulfillment of the requirement of customer's need with perfect quality.
Then only it w...Sign up

Sales versus Marketing
Anthony Jones, Student (MBA), South Africa, Member
Indeed the academia are at times far removed form the front line of business, notwithstanding the fact that theory also forms the backbone of business...Sign up

Brains and Magicians
Simon QI, Project Manager, China, Member
I believe marketing is the brain, which tells you who are you and where are you. A good marketer can also answer questions like where to compet...Sign up

Worst Practice in Marketing / Sales
Husson Yanis, Manager, Mauritius, Member
In fact, several organisations omit to invite sales reps in their brainstorming sessions. In this way they are not allowing primary indications...Sign up

Sales Effort versus Marketing Effort
olawoyin, Project Manager, Nigeria, Member
Sales involves personal efforts while the efforts of marketing are organisation-oriented. ...Sign up

Marketing Should Provide Analyses to Sales
Leonardo Leao, Manager, Brazil, Member
Marketing should provide the analyses to help the sales force orientate. These analyses include economic, financial, demand and market analysis...Sign up

Sales versus Marketing
Vu Phan, Manager, Viet Nam, Member
In my opinion, the "marketing" term is more broad than sales.
I mean, sales is part of marketing.
Also "sales" aims to increase the volum...Sign up

Sales and Marketing have Same Underlying Principles
White, United Kingdom, Member
I agree with the statement by Js Shiah that:
- Marketing is 1 to many possible consumers/clients.
- Sales is 1 to one specific consumer/clie...Sign up

Synergy in Sales X Marketing
Eric Hilario, Coach, France, Member
Solid sales person x poor marketing = 1 sale
Weak sales person x solid marketing = 0 sale
Solid salesperson x solid marketing = 10 sales!...Sign up

Incorporate Sales and Marketing!
Monteiro, Consultant, Portugal, Member
In my opinion, the mistake is separating marketing from sales as two independent departments.
As a consultant, I'm more than used to see ...Sign up

The Topic 'Sales' at Business Schools
Adrian Boucher PhD
I now teach MBA students in a business school. There is plenty of discussion of marketing, but none at all about sales. Or business ethics. Something ...Sign up

What Should Students Learn at Universities?
Emmanuel Reyme, Director, United States, Member
University students are self learners. Professors just provide guidance. As a student/consultant, you will not learn the right strategy, you ha...Sign up

Turbulent Environment > Sales More Discretion
Husson Yanis, Manager, Mauritius, Member
I agree that marketing should normally not be separated from sales. It is as if you are telling and forcing me to eat something that I don't want: Sign up

Marketing and Sales Fit like a Hand in a Glove
Olga Aros, Consultant, United States, Member
I have done both simultaneously and together they work best:
- Marketing defines the full package of the product to be sold.
- Sales...Sign up

MBA: Marketing. Reality: Sales
ZAIN UL RASHIDEEN, Accountant, Pakistan, Member
Business Schools and universities teach marketing and prepare MBA students as the future marketing managers, but after their study when the students e...Sign up

What Should Students Learn in Their Course?
Jiwoong Son, Student (University), Korea (South), Member
In my opinion, students who are learning management have to develop their thinking ability. But the professors in university usually teach general fac...Sign up

What Should Students Learn in Their Course
Olga Aros, Consultant, United States, Member
You cannot be an effective marketer for your company, if you do not know the product or the customer. Therefore beginning in sales and customer ser...Sign up

What Sould Students Learn in Their Courses? (2)
Jiwoong Son, Student (University), Korea (South), Member
Reading books to study general theories and business processes are the responsibility for any student. Helping the students to apply their knowledg...Sign up

Marketing as a Process That Includes Sales
John Moses, Manager, Nigeria, Member
Marketing could be defined as the satisfaction of human needs and wants through an exchange process. This process involves identifying, creatin...Sign up

Marketing Invented to Be a Clean Version of Sales
Heather Halton, Student (Other), Ireland, Member
I believe that marketing was invented as a new buzz word when the word "salesperson" became a dirty word. Marketing was invented as an effort t...Sign up

Marketing a Status Profile
Jp Singh, Manager, India, Member
Being a sales person you need face targets, figures, everyday is new day for you, you have start from the scratch, you need to be consistent, you need...Sign up

Marketing is Different from Sales
S Shyam Prasad, Professor, India, Member
Its true that the market place is emerging as sales oriented one. But a deeper understanding will reveal that one cannot do selling without understand...Sign up

Sales and Marketing Have Common Goals
Dr.Abu-Gieseisa, Consultant, Sudan, Member
Indeed marketing and sales are different in concept, but they are have common goals: to achieve some specific volume of sales is the final target of b...Sign up

The Role of Sales versus Marketing Depends on the Product
Dr Gary Jones, Business Consultant, Australia, Member
@S Shyam Prasad : Good answer Mr. Prasad. We only need to look at sales over the internet. No salesmen - just produ...Sign up

A Sale is Proof of Effective Marketing
Sanjeev Kumar Sanju, Manager, India, Member
Marketing creates the 'pull' that enhances the demand of a particular item or a brand.
If someone ultimately buys that particular item or brand, ...Sign up

Sales and Marketing
MOSES OGOLA OCHWO, Student (Other), Uganda, Member
They are two sides of the same coin! Marketing strives to create demand, while Sales directly fulfills that demand....Sign up

Sales versus Marketing
Dave Lee, Business Consultant, Jamaica, Member
To say that "once the product matches the need of the customer there is no need for sales" is idealistic. Theoretically that may be possible in a worl...Sign up

The Ongoing Conflict Between Sales and Marketing
J S Broca, Teacher, India, Member
I recall having read an article in Harvard Business Review. If I am right, in July, 2006, three famous sales and marketing “gurus”: Philip Kotler, Nei...Sign up

Sales is Product Specific and Personality Driven
Dr Gary Jones, Business Consultant, Australia, Member
Certainly marketing taught at university is theory driven, derived from an academic base of built research of many years. Sales is a part of marketing...Sign up

Sales versus Marketing
ZAMRY BIN MD ZAIN, Business School Marketer, Malaysia, Member
This topic has been discussed in our MBA class.
Sales is part of the marketing scope. Sales is a relatively narrow activity in marketing domain a...Sign up

Sales versus Marketing
White, United Kingdom, Member
Part of the issue is that some marketing courses/credentials, while accepting that marketing is the umbrella term, only look at sales in the context o...Sign up

Marketing versus Sales
theodore ikpa, Accountant, Member
Marketing is macro while sales is micro in orientation.
The relationship between them is similar to the one between economics and accounting....Sign up

Trade Marketing
Carlo Maranzano, Strategy Consultant, Italy, Member
40 years ego I wrote my last work at University. Its title was: The Integrated Marketing. That was in the 80’s, the time in which the Marketing Manage...Sign up

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