Sales versus Marketing

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Jp Singh, Manager, India
Most or all of the MBA institutes teach marketing in their programs. Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs. There seems to be a mismatch between what MBA's are tought and what's required in the real world? (...) Read more? Sign up for free

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  Claude Balleux, Strategy Consultant, Canada

Sales versus Marketing

Yeah. Maybe you're right. From my point of view, university's program are too "branded marketing" oriented. And branding is too far from the SME's concern. Which do not have the financial capacity to support a brand as McDonalds or Nike can do it. And it's true that this kind of marketing is far from a sales job's concern.

  Francielle Nunes, Entrepreneur, Brazil

Theory versus Practise

The question makes sense. There is a mismatch between the teaching of marketing (theory) and the corporate world which emerges as sales oriented (practise).
It is key to understand both marketing and sales toward the real world. MBA schools should go to that direction.

  Tony Pagliaroli, Strategy Consultant, United States

Sales-Orientation is Very Important

Hold on here a minute. Maybe, I am a bit older her (...)

  Agnes, Belgium

Sales Depends on Company and product

What subject would you cover within a sales course (...)

  Neil McMullen, Business Consultant, United States

Marketing is Strategic; Sales is Operational

Most MBA curriculums are built on the premise that (...)

  Peter Pudaite, Entrepreneur, India

Complimentary & Symbiotic Relation between Sales and Marketing

As others have already pointed out marketing is st (...)

  Sajee Sirikrai, Professor, Thailand

Sales and Marketing In Brief

Sales: today Marketing: tomorrow. (...)

  Bhairoo Jeson, Student (Other)

Sales can't be Teached

I think this misconception comes from organisation (...)

  Mads Tokehoj, CEO, China

Succesful Business People Don't Just Sit in Their Office

Successful business people are present in their ma (...)


Marketing Supports the Sales Team

My view is that the marketing team supports sales (...)

  Biswabhusan Prusty, Business Consultant, India

Sales versus Marketing

Simple: 1. Sales is a part of marketing. 2. Mar (...)

  JS Shiah, Project Manager, China

1-1 versus 1-m

Sales is 1-1 and marketing is 1-to-many operation. (...)

  Purushottam Thombare

Marketing and Sales Should Work Together

Marketing is the strategic step in advance and an (...)

  Olga Aros, Consultant, United States

Rules of Marketing / Sales

Know thy customer and you can sell and market too! (...)

  Tinus van der Merwe

Marketing Sets the Conducive Climate for Sales

People also forget that marketing sets the (conduc (...)


The Commercial Department

In my opinion you can't really separate both speci (...)

  Dipoko, Director, United States

Marketing and Sales Should be like a Coach and his Football Team

Marketing and sales are closely linked. But in man (...)

  Frederick Hamnett, Business Consultant, Italy

Sales Without Marketing

Marketing means building and mantaining a market. (...)

  Biswajyoti Kanjilal, Manager, India

Sales V/s Marketing

Per my knowledge, - Sales is an integral part of (...)

  Dr Gary Jones, Business Consultant, Australia


I have a masters in marketing - most comments are (...)

  Tony Pagliaroli, Strategy Consultant, United States

Sales can be just as Strategic as Marketing

What an interesting conversation from around the w (...)

  S Shyam Prasad, Professor, India

Sales versus Marketing

Sales and marketing are so closely related that it (...)

  Rusty Husar, Project Manager, United States

Sales is where the Rubber meets the Road

Selling the product is the ends to the means. Reme (...)

  Jeff Harnois, Student (University), United States

Sales Professors...

I believe the original topic is focusing on the no (...)


The Context of Sales versus Marketing

Well its more complex than what most have stated. (...)

  Palermo, Student (MBA)

Impact of the Sales

Sales is only the physical contact between a compa (...)

  edward offor, Strategy Consultant, Nigeria

Teach Sales as a Stand Alone Course

Sales when taught is treated as a sub topic of mar (...)

  Ken Tran

In Short

You can have sales without marketing, but not the (...)

  Fatema Tinwala, Student (University), New Zealand

Marketing for Sales

Marketing is a tool or function that creates the d (...)

  Ahmad dawoud, Manager, Jordan

Marketing, Then Sales

Marketing is the set of tools of which first of al (...)

  Wang, China

Marketing, Then Sales

Sales is just selling what you have, marketing wil (...)

  Vidura Gamage, Manager

Sales should NOT Be Only Selling what you Have

Sales not should be only selling what you have. It (...)

  Anthony Jones, Student (MBA), South Africa

Sales versus Marketing

Indeed the academia are at times far removed form (...)

  Simon QI

Brains and Magicians

I believe marketing is the brain, which tells you (...)

  Husson Yanis, Manager, Mauritius

Worst Practice in Marketing / Sales

In fact, several organisations omit to invite sale (...)

  olawoyin, Project Manager, Nigeria

Sales Effort versus Marketing Effort

Sales involves personal efforts while the efforts (...)

  Leonardo Leao, Manager, Brazil

Marketing Should Provide Analyses to Sales

Marketing should provide the analyses to help the (...)

  Vu Phan, Manager, Viet Nam

Sales versus Marketing

In my opinion, the "marketing" term is more broad (...)

  White, United Kingdom

Sales and Marketing have Same Underlying Principles

I agree with the statement by Js Shiah that: - Ma (...)

  Eric Hilario, Coach, France

Synergy in Sales X Marketing

Solid sales person x poor marketing = 1 sale Weak (...)

  Monteiro, Consultant, Portugal

Incorporate Sales and Marketing!

In my opinion, the mistake is separating marketing (...)

  Adrian Boucher PhD

The Topic 'Sales' at Business Schools

I now teach MBA students in a business school. The (...)

  Emmanuel Reyme, Director, United States

What Should Students Learn at Universities?

University students are self learners. Professors (...)

  Husson Yanis, Manager, Mauritius

Turbulent Environment > Sales More Discretion

I agree that marketing should normally not be sepa (...)

  Olga Aros, Consultant, United States

Marketing and Sales Fit like a Hand in a Glove

I have done both simultaneously and together they (...)

  ZAIN UL RASHIDEEN, Accountant, Pakistan

MBA: Marketing. Reality: Sales

Business Schools and universities teach marketing (...)

  Jiwoong Son, Student (University), Korea (South)

What Should Students Learn in Their Course?

In my opinion, students who are learning managemen (...)

  Olga Aros, Consultant, United States

What Should Students Learn in Their Course

You cannot be an effective marketer for your compa (...)

  Jiwoong Son, Student (University), Korea (South)

What Sould Students Learn in Their Courses? (2)

Reading books to study general theories and busine (...)

  John Moses, Manager, Nigeria

Marketing as a Process That Includes Sales

Marketing could be defined as the satisfaction of (...)

  Heather Halton, Student (Other), Ireland

Marketing Invented to Be a Clean Version of Sales

I believe that marketing was invented as a new buz (...)

  Jp Singh, Manager, India

Marketing a Status Profile

Being a sales person you need face targets, figure (...)

  S Shyam Prasad, Professor, India

Marketing is Different from Sales

Its true that the market place is emerging as sale (...)

  Dr.Abu-Gieseisa, Consultant, Sudan

Sales and Marketing Have Common Goals

Indeed marketing and sales are different in concep (...)

  Dr Gary Jones, Business Consultant, Australia

The Role of Sales versus Marketing Depends on the Product

@ : Good answer Mr. Prasad. We only need to look a (...)

  Sanjeev Kumar Sanju, Manager, India

A Sale is Proof of Effective Marketing

Marketing creates the 'pull' that enhances the dem (...)

  MOSES OGOLA OCHWO, Student (Other), Uganda

Sales and Marketing

They are two sides of the same coin! Marketing str (...)

  Dave Lee, Business Consultant, Jamaica

Sales versus Marketing

To say that "once the product matches the need of (...)

  J S Broca, Teacher, India

The Ongoing Conflict Between Sales and Marketing

I recall having read an article in Harvard Busines (...)

  Dr Gary Jones, Business Consultant, Australia

Sales is Product Specific and Personality Driven

Certainly marketing taught at university is theory (...)

  ZAMRY BIN MD ZAIN, Business School Marketer, Malaysia

Sales versus Marketing

This topic has been discussed in our MBA class. S (...)

  White, United Kingdom

Sales versus Marketing

Part of the issue is that some marketing courses/c (...)

  theodore ikpa, Accountant

Marketing versus Sales

Marketing is macro while sales is micro in orienta (...)

  Carlo Maranzano, Strategy Consultant, Italy

Trade Marketing

40 years ego I wrote my last work at University. I (...)

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