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Sales versus Marketing
Jp Singh, Manager, India, Member
Most or all of the MBA institutes teach marketing in their programs.
Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs.
There seems to be a mismatch between what MBA's are tought and what's required in the real world?...
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Sales versus Marketing
Claude Balleux, Strategy Consultant, Canada, Member Yeah. Maybe you're right. From my point of view, university's program are too "branded marketing" oriented. And
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Theory versus Practise
Francielle Nunes, Entrepreneur, Brazil, Member The question makes sense. There is a mismatch between the teaching of marketing (theory) and the corporate world which emerges as sales oriente...
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Sales-Orientation is Very Important
Tony Pagliaroli, Strategy Consultant, United States, Member Hold on here a minute. Maybe, I am a bit older here to remember, however being sales-oriented has always been the name in the game of business....
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Sales Depends on Company and product
Agnes, Belgium, Member What subject would you cover within a sales course?
In my point of view sales is pretty much depending on the product and company.
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Marketing is Strategic; Sales is Operational
Neil McMullen, Business Consultant, United States, Member Most MBA curriculums are built on the premise that the student seeks a strategic management perspective. Sales is usually viewed in the US as an op...
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Sales can't be Teached
Bhairoo Jeson, Student (Other), Member I think this misconception comes from organisations who do not differentiate between the two. In quest for more profits they forget about the essentia...
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Marketing Supports the Sales Team
Oluwakunle, Manager, Member My view is that the marketing team supports sales and also provides tools for them.
Marketing can be viewed as the strategic back end of s...
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Sales versus Marketing
Biswabhusan Prusty, Business Consultant, India, Member Simple:
1. Sales is a part of marketing.
2. Marketing is the process of satisfying/identifying the needs/wants or creating an artificial ne...
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1-1 versus 1-m
JS Shiah, Project Manager, China, Member Sales is 1-1 and marketing is 1-to-many operation.
Sales is like the "infantry men". Marketing is a double function with intelligence (in...
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Marketing and Sales Should Work Together
Purushottam Thombare, Manager, India, Member Marketing is the strategic step in advance and an effective execution results in sales. For an organisation to succeed, marketing and sales teams m...
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Rules of Marketing / Sales
Olga Aros, Consultant, United States, Member Know thy customer and you can sell and market too!
Understand the product and position it well so your customer sees, feels and buys.
Maint...
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The Commercial Department
Verbeeck In my opinion you can't really separate both specialities. Just call it the commercial department. You need people there to sell, but you also ...
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Sales Without Marketing
Frederick Hamnett, Business Consultant, Italy, Member Marketing means building and mantaining a market. Sales without marketing is simply to exploit it....
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Sales V/s Marketing
Biswajyoti Kanjilal, Manager, India, Member Per my knowledge,
- Sales is an integral part of marketing
- Marketing is the point of actualisation of strategic implementations....
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Faces...
Dr Gary Jones, Business Consultant, Australia, Member I have a masters in marketing - most comments are correct. Marketing provides the infrastructure for the sales people i.e. what products to sell and w...
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Sales can be just as Strategic as Marketing
Tony Pagliaroli, Strategy Consultant, United States, Member What an interesting conversation from around the world on the topic of sales versus marketing. Big picture, I agree with so many of the comments about...
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Sales versus Marketing
S Shyam Prasad, Professor, India, Member Sales and marketing are so closely related that it is no wonder that they are interchanged often. Sure neither can survive without the other.
I f...
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Sales is where the Rubber meets the Road
Rusty Husar, Project Manager, United States, Member Selling the product is the ends to the means. Remember sales is where the rubber meets the road...
All other activities are in support of this fi...
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Sales Professors...
Jeff Harnois, Student (University), United States, Member I believe the original topic is focusing on the non-existent relationship between sales and academia. One question comes to mind, how many prof...
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The Context of Sales versus Marketing
mccarthy Well its more complex than what most have stated. According to Neil Rackham they are conjoined in essence. Anyway...
What type of sales are we r...
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Impact of the Sales
Palermo, Student (MBA), Member Sales is only the physical contact between a company and a customer. Marketing will be the rest of the relation before and after this moment.
But...
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Teach Sales as a Stand Alone Course
edward offor, Strategy Consultant, Nigeria, Member Sales when taught is treated as a sub topic of marketing when in fact sales should be a stand alone professional course.
The action of re...
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In Short
Ken Tran, Professor, Viet Nam, Member You can have sales without marketing, but not the other way around....
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Marketing for Sales
Fatema Tinwala, Student (University), New Zealand, Member Marketing is a tool or function that creates the demand for sales....
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Marketing, Then Sales
Ahmad dawoud, Manager, Jordan, Member Marketing is the set of tools of which first of all checks wither your strategy and target is achievable within the specific market and country, and w...
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Marketing, Then Sales
Wang, China, Member Sales is just selling what you have, marketing will tell you what should be sold....
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Sales versus Marketing
Anthony Jones, Student (MBA), South Africa, Member Indeed the academia are at times far removed form the front line of business, notwithstanding the fact that theory also forms the backbone of business...
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Brains and Magicians
Simon QI, Project Manager, China, Member I believe marketing is the brain, which tells you who are you and where are you. A good marketer can also answer questions like where to compet...
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Worst Practice in Marketing / Sales
Husson Yanis, Manager, Mauritius, Member In fact, several organisations omit to invite sales reps in their brainstorming sessions. In this way they are not allowing primary indications...
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Marketing Should Provide Analyses to Sales
Leonardo Leao, Manager, Brazil, Member Marketing should provide the analyses to help the sales force orientate. These analyses include economic, financial, demand and market analysis...
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Sales versus Marketing
Vu Phan, Manager, Viet Nam, Member In my opinion, the "marketing" term is more broad than sales.
I mean, sales is part of marketing.
Also "sales" aims to increase the volum...
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Synergy in Sales X Marketing
Eric Hilario, Coach, France, Member Solid sales person x poor marketing = 1 sale
Weak sales person x solid marketing = 0 sale
Solid salesperson x solid marketing = 10 sales!...
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Incorporate Sales and Marketing!
Monteiro, Consultant, Portugal, Member In my opinion, the mistake is separating marketing from sales as two independent departments.
As a consultant, I'm more than used to see ...
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The Topic 'Sales' at Business Schools
Adrian Boucher PhD I now teach MBA students in a business school. There is plenty of discussion of marketing, but none at all about sales. Or business ethics. Something ...
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What Should Students Learn at Universities?
Emmanuel Reyme, Director, United States, Member University students are self learners. Professors just provide guidance. As a student/consultant, you will not learn the right strategy, you ha...
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Turbulent Environment > Sales More Discretion
Husson Yanis, Manager, Mauritius, Member I agree that marketing should normally not be separated from sales. It is as if you are telling and forcing me to eat something that I don't want:
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MBA: Marketing. Reality: Sales
ZAIN UL RASHIDEEN, Accountant, Pakistan, Member Business Schools and universities teach marketing and prepare MBA students as the future marketing managers, but after their study when the students e...
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What Should Students Learn in Their Course?
Jiwoong Son, Student (University), Korea (South), Member In my opinion, students who are learning management have to develop their thinking ability. But the professors in university usually teach general fac...
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What Should Students Learn in Their Course
Olga Aros, Consultant, United States, Member You cannot be an effective marketer for your company, if you do not know the product or the customer. Therefore beginning in sales and customer ser...
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What Sould Students Learn in Their Courses? (2)
Jiwoong Son, Student (University), Korea (South), Member Reading books to study general theories and business processes are the responsibility for any student. Helping the students to apply their knowledg...
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Marketing as a Process That Includes Sales
John Moses, Manager, Nigeria, Member Marketing could be defined as the satisfaction of human needs and wants through an exchange process. This process involves identifying, creatin...
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Marketing a Status Profile
Jp Singh, Manager, India, Member Being a sales person you need face targets, figures, everyday is new day for you, you have start from the scratch, you need to be consistent, you need...
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Marketing is Different from Sales
S Shyam Prasad, Professor, India, Member Its true that the market place is emerging as sales oriented one. But a deeper understanding will reveal that one cannot do selling without understand...
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Sales and Marketing Have Common Goals
Dr.Abu-Gieseisa, Consultant, Sudan, Member Indeed marketing and sales are different in concept, but they are have common goals: to achieve some specific volume of sales is the final target of b...
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A Sale is Proof of Effective Marketing
Sanjeev Kumar Sanju, Manager, India, Member Marketing creates the 'pull' that enhances the demand of a particular item or a brand.
If someone ultimately buys that particular item or brand, ...
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Sales and Marketing
MOSES OGOLA OCHWO, Student (Other), Uganda, Member They are two sides of the same coin! Marketing strives to create demand, while Sales directly fulfills that demand....
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Sales versus Marketing
Dave Lee, Business Consultant, Jamaica, Member To say that "once the product matches the need of the customer there is no need for sales" is idealistic. Theoretically that may be possible in a worl...
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Sales is Product Specific and Personality Driven
Dr Gary Jones, Business Consultant, Australia, Member Certainly marketing taught at university is theory driven, derived from an academic base of built research of many years. Sales is a part of marketing...
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Sales versus Marketing
ZAMRY BIN MD ZAIN, Business School Marketer, Malaysia, Member This topic has been discussed in our MBA class.
Sales is part of the marketing scope. Sales is a relatively narrow activity in marketing domain a...
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Sales versus Marketing
White, United Kingdom, Member Part of the issue is that some marketing courses/credentials, while accepting that marketing is the umbrella term, only look at sales in the context o...
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Marketing versus Sales
theodore ikpa, Accountant, Member Marketing is macro while sales is micro in orientation.
The relationship between them is similar to the one between economics and accounting....
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Trade Marketing
Carlo Maranzano, Strategy Consultant, Italy, Member 40 years ego I wrote my last work at University. Its title was: The Integrated Marketing. That was in the 80’s, the time in which the Marketing Manage...
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