Sales versus Marketing

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Most or all of the MBA institutes teach marketing in their programs. Today's corporate world emerges as sales-oriented with both marketing and sales playing a major role. Many people seem to be recruited for sales jobs. There seems to be a mismatch between what MBA's are tought and what's required in the real world? (...) Read more? Sign up for free

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		Sales versus Marketing Claude Balleux, Strategy Consultant, Canada, Member
	Yeah. Maybe you're right. From my point of view, university's program are too "branded marketing" oriented. And branding is too far from the SME's concern. Which do not have the financial capacity to support a brand as McDonalds or Nike can do it. And it's true that this kind of marketing is far from a sales job's concern.

		Theory versus Practise Francielle Nunes, Entrepreneur, Brazil, Member
	The question makes sense. There is a mismatch between the teaching of marketing (theory) and the corporate world which emerges as sales oriented (practise). It is key to understand both marketing and sales toward the real world. MBA schools should go to that direction.

		Sales-Orientation is Very Important Tony Pagliaroli, Strategy Consultant, United States, Member
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		Sales Depends on Company and product Agnes, Belgium, Member
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		Marketing is Strategic; Sales is Operational Neil McMullen, Business Consultant, United States, Member
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		Complimentary & Symbiotic Relation between Sales and Marketing Peter Pudaite, Entrepreneur, India, Member
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		Sales and Marketing In Brief Sajee Sirikrai, Professor, Thailand, Member
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		Sales can't be Teached Bhairoo Jeson, Student (Other), Member
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		Succesful Business People Don't Just Sit in Their Office Mads Tokehoj, CEO, China, Member
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		Marketing Supports the Sales Team Oluwakunle
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		Sales versus Marketing Biswabhusan Prusty, Business Consultant, India, Member
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		1-1 versus 1-m JS Shiah, Project Manager, China, Member
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		Marketing and Sales Should Work Together Purushottam Thombare
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		Rules of Marketing / Sales Olga Aros, Consultant, United States, Member
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		Marketing Sets the Conducive Climate for Sales Tinus van der Merwe
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		The Commercial Department Verbeeck
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		Marketing and Sales Should be like a Coach and his Football Team Dipoko, Director, United States, Member
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		Sales Without Marketing Frederick Hamnett, Business Consultant, Italy, Member
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		Sales V/s Marketing Biswajyoti Kanjilal, Manager, India, Member
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		Faces... Dr Gary Jones, Business Consultant, Australia, Member
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		Sales can be just as Strategic as Marketing Tony Pagliaroli, Strategy Consultant, United States, Member
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		Sales versus Marketing S Shyam Prasad, Professor, India, Member
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		Sales is where the Rubber meets the Road Rusty Husar, Project Manager, United States, Member
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		Sales Professors... Jeff Harnois, Student (University), United States, Member
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		The Context of Sales versus Marketing mccarthy
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		Impact of the Sales Palermo, Student (MBA), Member
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		Teach Sales as a Stand Alone Course edward offor, Strategy Consultant, Nigeria, Member
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		In Short Ken Tran
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		Marketing for Sales Fatema Tinwala, Student (University), New Zealand, Member
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		Marketing, Then Sales Ahmad dawoud, Manager, Jordan, Member
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		Marketing, Then Sales Wang, China, Member
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		Sales should NOT Be Only Selling what you Have Vidura Gamage, Manager, Member
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		Sales versus Marketing Anthony Jones, Student (MBA), South Africa, Member
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		Brains and Magicians Simon QI
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		Worst Practice in Marketing / Sales Husson Yanis, Manager, Mauritius, Member
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		Sales Effort versus Marketing Effort olawoyin, Project Manager, Nigeria, Member
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		Marketing Should Provide Analyses to Sales Leonardo Leao, Manager, Brazil, Member
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		Sales versus Marketing Vu Phan, Manager, Viet Nam, Member
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		Sales and Marketing have Same Underlying Principles White, United Kingdom, Member
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		Synergy in Sales X Marketing Eric Hilario, Coach, France, Member
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		Incorporate Sales and Marketing! Monteiro, Consultant, Portugal, Member
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		The Topic 'Sales' at Business Schools Adrian Boucher PhD
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		What Should Students Learn at Universities? Emmanuel Reyme, Director, United States, Member
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		Turbulent Environment > Sales More Discretion Husson Yanis, Manager, Mauritius, Member
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		Marketing and Sales Fit like a Hand in a Glove Olga Aros, Consultant, United States, Member
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		MBA: Marketing. Reality: Sales ZAIN UL RASHIDEEN, Accountant, Pakistan, Member
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		What Should Students Learn in Their Course? Jiwoong Son, Student (University), Korea (South), Member
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		What Should Students Learn in Their Course Olga Aros, Consultant, United States, Member
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		What Sould Students Learn in Their Courses? (2) Jiwoong Son, Student (University), Korea (South), Member
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		Marketing as a Process That Includes Sales John Moses, Manager, Nigeria, Member
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		Marketing Invented to Be a Clean Version of Sales Heather Halton, Student (Other), Ireland, Member
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		Marketing a Status Profile Jp Singh, Manager, India, Member
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		Marketing is Different from Sales S Shyam Prasad, Professor, India, Member
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		Sales and Marketing Have Common Goals Dr.Abu-Gieseisa, Consultant, Sudan, Member
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		The Role of Sales versus Marketing Depends on the Product Dr Gary Jones, Business Consultant, Australia, Member
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		A Sale is Proof of Effective Marketing Sanjeev Kumar Sanju, Manager, India, Member
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		Sales and Marketing MOSES OGOLA OCHWO, Student (Other), Uganda, Member
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		Sales versus Marketing Dave Lee, Business Consultant, Jamaica, Member
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		The Ongoing Conflict Between Sales and Marketing J S Broca, Teacher, India, Member
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		Sales is Product Specific and Personality Driven Dr Gary Jones, Business Consultant, Australia, Member
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		Sales versus Marketing ZAMRY BIN MD ZAIN, Business School Marketer, Malaysia, Member
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		Sales versus Marketing White, United Kingdom, Member
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		Marketing versus Sales theodore ikpa, Accountant, Member
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		Trade Marketing Carlo Maranzano, Strategy Consultant, Italy, Member
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