Sales Strategies | Selling Strategies

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Sales Strategies | Selling Strategies
Anneke Zwart, Student (University), Netherlands, Moderator
Moghareh and Haghighi (2009) discuss the various selling strategies and how each strategy affects sales performance. The authors mention 3 selling strategies that would have a positive effect on sales performance:
  1. Adaptive: The adaptive selling strategy is referred to as the process of obtaining information about the selling situation and then adaptin...Sign up

Selling Mantra
Amir Murtaza, Pakistan, Member
A well-known old statement is: “THE CUSTOMER IS ALWAYS RIGHT". This statement will push you to go automatically for the above strategies you mention.<...Sign up

One More Selling Strategy: Insight Selling
Micha Hamer, Director, Netherlands, Member
These days I think there always needs to be some kind of customer orientation. Elements of the above strategies can be used complimentary, there is no...Sign up

Selling Strategies Not Only Based on what the Customer Wants
Arce, Manager, Costa Rica, Member
In my view the best sales strategies are not only based on the customer needs.
It's important to adapt depending on the product or portfol...Sign up

Truly Understanding the Customer Requirements
Abdulmotaleb Amara, Libya, Member
I think understanding the customer requirements and the ability to fulfill these requirements are the principles to succeed in sales and in every busi...Sign up

Selling Strategies Crucial for Negotiation
Velaphi Fisher, Manager, South Africa, Member
We can build several strategies emanating from our interactions with customers and learn new things from them. Any strategy built must be customer-cen...Sign up

Generic / Global Selling Strategies? Impossible..
Ibrahim Rasheed, Director, Maldives, Member
No matter how much we discuss and try to list generic or global selling strategies, it's almost impossible. Because selling ends in buying and buying ...Sign up

Sales Strategies in B2C / B2B
SH Jo, Manager, Korea (South), Member
In case of Business to Customer (B2C), the customer needs are definitely known and satisfied in most markets.
However in Business to Business (B2...Sign up

The Appropriate Sales Strategy Depends on the Audience
Vince Martin, Manager, United Kingdom, Member
You have to adapt the strategy to the person you are having a conversation with (audience):
- BuyersSign up

Customers are more Informed; Customization Strategy
pankaj, student, India, Member
@Amir Murtaza: We can not say that customers are always right but we can truly agree that they have become much bet...Sign up

Little Sales Needed in Case of Good Customization Strategy
Rema Viswanathan, Professor, India, Member
Examples of customization can be found in Indian rural markets like the Chotukool fridge, the Kisan Credit Card and the smokeless portable cooking sto...Sign up

Sales Strategies also Depend on the Business Model of the Firm
Laszlo Gal, Analyst, Hungary, Member
Sales strategies in the airline industry depend on the business model of a particular airline.
LCCs (Editor: Low-Cost Carriers) are still using o...Sign up

Customer is KING, not GOD
MUNI DAVE, Business Consultant, India, Member
I have my reservations about CUSTOMER IS ALWAYS RIGHT (Aamir Murtaza). I would like to adjust with my customer to the extent possible but not with his...Sign up

One to One Selling Strategy
KOEHL Maryse, Professor, France, Member
Each customer (person) is different (profile, personality, style of life…) and has personal needs. In selling, it is important to take these particula...Sign up

Combine Selling Strategy with Marketing Strategy
Regina Maru, Student (University), Kenya, Member
I do not think there is a 'one size fits all' selling strategy.
I believe that selling strategies need to be combined with marketing strategie...Sign up

Pareto 80/20 Principle as a Segmentation and Sales Strategy
Victor Chewe, Business Consultant, South Africa, Member
I'd like to suggest the application of Pareto analysis as a Sales Strategy while analy...Sign up

The Adaptive Selling Approach is Now Best
Marco Moro, Business School Marketer, Bolivia, Member
With the internet the customer-oriented orientation approach is dead, because now if you want truly carry out such approach you need to interrelate wi...Sign up

Role of Internet in Selling Strategies
Jaap de Jonge, CEO, Netherlands, Editor
@Marco Moro: In my view, the internet is being used to support all 3 selling strategies mentioned above. I do not t...Sign up

Adaptive Selling Strategy
ARAM NGOMBE, Zambia, Member
It’s important to realize that businesses are there to solve customer problems. This being the case, we in marketing must adapt our products and servi...Sign up

Role of Internet in Selling Strategies
Marco Moro, Business School Marketer, Bolivia, Member
The problem is that, in my opinion, customer oriented approach is going to become too generic and with the arrival of the new one-to-one media the bor...Sign up

Are there Really Three Sales Strategies?
Maurice Hogarth, Consultant, United Kingdom, Member
The answer is no. I disagree that the brief actually identifies three selling strategies.
Is it possible to ADAPT if you are not CUSTOMER ORIENTA...Sign up


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