Innovation Adoption Curves Variants
Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the innovation adoption curves will be
different for each
industry and each
country.
For example in Asia the "early adopters" represent a much larger population than 2% when it comes to mobile telecommunication. Handsets manufacturers are launching new phones every 6 months to quench the thrust of Asian mobile subscribers. The pace of innovation takes different shapes in Asia.