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Innovation Adoption Curves Variants
Damien Duhamel
Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the innovation adoption curves will be different for each industry and each country.
For example in Asia the "early adopters" represent a much larger population than 2% when it comes to mobile telecommunication. Handsets manufacturers are launching new phones every 6 months to quench the thrust of Asian mobile subscribers. The pace of innovation takes different shapes in Asia.
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Innovation Adoption by Product / ServiceBrendan Dunphy, Member We could go even further and recognise the % will vary according to product/service as well and not just industry or country, there are a lot of variables. I think the %s in the model are purely illustrative and would not bear detailed analysis. |
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Pareto Principle behind Innovation Adoption CurveGeoff Dickinson It's pretty obvious that the adoption curve is mathematically a restate or refinement of the Pareto Principle adapted to/recognising standard deviation and t factors. Thus both illustrative and mathematically averaged.
2.5% ~third standard deviation remainer.
13.5% ~ balance to get to 16% second standard deviation.
34% + 34% ~68% ~t factor for first standard deviation.
16%~ second standard deviation remainder. |
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Cyclicity to the Life of a ProductRajan Mani Speaking as a teacher of marketing and management, concepts like the Product Life Cycle and Innovation Adoption Curve suffer from the failing that they cannot be fitted into a time frame. (Anybody who could predict a time frame for these curves at the start of the cycle would have to be a damned good astrologer!) The robustness of these concepts lies in their ability to let us understand that there is a cyclicity to the life of a product, and that not everybody adopts a new innovation at the same time. |
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