Innovation Adoption Curves Variants
Damien Duhamel Innovation adoption curves crystallize well the parallel path of innovation and product life cycle. They however omit to address the fact that the innovation adoption curves will be different for each industry and each country.
For example in Asia the "early adopters" represent a much larger population than 2% when it comes to mobile telecommunication. Handsets manufacturers are launching new phones every 6 months to quench the thrust of Asian mobile subscribers. The pace of innovation takes different shapes in Asia.
Innovation Adoption by Product / Service
Brendan Dunphy, Business Consultant, France, Member We could go even further and recognise the % will vary according to product/service as well and not just industry or country, there are a lot of variables. I think the %s in the model are purely illustrative and would not bear detailed analysis.