Adopters and Non-Adopters

Innovation Adoption Curve
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Adopters and Non-Adopters

What are adopters and non-adopters?

  Jaap de Jonge
Editor, Netherlands
 

Adopters and Non-Adopters

Adopters are individuals adopting (= accepting, embracing, endorsing) the innovation.
Non-adopters are individuals which are NOT adopting the innovation.

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