Adopters and Non-Adopters

Innovation Adoption Curve
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Somy, Malaysia

Adopters and Non-Adopters

What are adopters and non-adopters?

  Jaap de Jonge
Editor, Netherlands
 

Adopters and Non-Adopters

Adopters are individuals adopting (= accepting, embracing, endorsing) the innovation.
Non-adopters are individuals which are NOT adopting the innovation.

 

More on Innovation Adoption Curve:
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Forum
Relationship Between Product Life Cycle and Innovation Adoption Curve?
👀Adopters and Non-Adopters
Changes In- and Outside a Company
Example of Innovation Adoption Curve: Apple
🔥5 Elements of Innovation
Influence of Culture and Sub-cultures on Innovation?
Adoption Curve Profiling Tool
Market Strategies per Stage of the Adoption Curve
Best Practices
Innovation Adoption Curves Variants
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