Adopters and Non-Adopters

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Adopters and Non-Adopters
Somy, Other, Malaysia

What are adopters and non-adopters?

Adopters and Non-Adopters
Jaap de Jonge, Editor, Netherlands
Adopters are individuals adopting (= accepting, embracing, endorsing) the innovation.
Non-adopters are individuals which are NOT adopting the innovation.



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