Influence of Culture and Sub-cultures on Innovation?

Innovation Adoption Curve
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ANNAJULIA HUNGWE
CUSTOMER SERVICES MGR, Zimbabwe

Influence of Culture and Sub-cultures on Innovation?

What is the impact culture and sub-cultures have on adoption of innovation?

  craig Hatkoff
United States
 

Culture and Subculture in Innovation

Culture and subculture help understand and anticipate identity related issues than can minimize resistances on the one hand and maximize diffusion of innovation.

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