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Tracy Harris, Canada
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Adoption Curve Profiling Tool
Does anyone know of an adoption curve profiling tool that is used to identify innovators and early adapters?
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Joerg Schreiber
Manager, Germany
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Tools for Adoption Curve Profiling
Yes.
1. Open Search: An organization doing open search performs a wide search in the internet for certain information and sources.
Neither pre-assumptions about concrete information nor is the source of it is clear to the initiator of the collaboration.
Netnography: Analyzing the content of comments in online communities. Then identifiying the lead users (people with good comments + frequent contributions to the forum).
2. Open Call: Problems and tasks are broadcasted by the open Innovation service provider (company) to an unknown (rather large) group of potential recipients.
Example: companies like Innocentive, NineSigma.
Model:
->: asks, informs solver: scientists, persons with knowledge in a specific area, oI service provider has access to 10000-20000 potential solvers
Company -> Innocentive -> Solver -> Innocentive -> Company
3. Closed Systems: companies have their own open innovation platforms where the problems are disclosed. (P&G).
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