Aims versus Goals versus Objectives in Strategic Management

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Doris Buttigieg
Student (University), Malta
What is in management the difference between goals, aims and objectives? I am reading for MSc Management and Leadership in Healthcare. (...) Read more? Sign up for free

  Jaap de Jonge
Editor, Netherlands
 

Aims, Vision, Mission, Goals and Objectives: Differences and Similarities

There are at least 3 levels that can be distinguished to express the hierarchy of strategic aims of any organization: Vision/Mission, Goals and Objectives. See the article on CSFs and KPIs for more detailed information.
Unfortunately, in daily parlance - and even among management professionals - these terms are mixed up frequently. And also in different parts of the world and in different sectors (manufacturing, healthcare, ...) the terms can mean different things.
So always consider the context in which terms like this are being used. And remember there exists a strategic hierarchy and interdependence among strategic goals. The exact terminology being used to accommodate a particular hierarchy can differ.

 

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