Merchandise Mix, Product Assortment and Merchandise Planning

Retail Mix
Knowledge Center

Retail Mix > Forum

New Topic

Ignatius D
Manager, India
🔥NEW In the retail business, the merchandise mix is an important factor for the success of any retail company. It is essentially the product assortment that a retail store offers. Whereas some stores may carry a deep and wide assortment* (explanation at the bottom) in their merchandise mix, such as a large online retailer, other stores may have a shallow and narrow assortment*, such as a small chocolate store. To provide the store's customers a highly desirable merchandise mix and in order to decide which products can bring in most profits and which products we should keep out from the merchandise mix, the product roles matrix is a helpful tool. Here is how this product assortment matrix works: This matrix has two variables which are Sales Value and Bill Penetration. Here BILL PENETRATION means the total number of customers buying that product and SALES VALUE means the price of the product. By confronting these 2 variables, we obtain 4 quadrants or 4 product categories: NICHES: The (...) Read more? Sign up for free

  Megha Bansal
Student (MBA), India

Planning the Merchandise Mix at Retail Stores

Once my professor asked me the simple question why (...)

  Jaap de Jonge
Editor, Netherlands

Merchandise Mix Planning for Medium and Large Retailers

It is indeed essential for the survival of any ret (...)


More on Retail Mix
Point-of-sales Advertising
Retail Mix is a Strategy
Merchandise Mix, Product Assortment and Merchandise Planning
Retail (Marketing) Mix Types
Classifications of Retail Outlets and Stores
What is a Mystery Shopper? What is the Impact of Mystery Shopping?
Point of Sale Systems
Trends in Global Retail Industry
Retail Management Assistance
Special Interest Group

Are you interested in Retail Mix? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Retail Mix
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 17-1-2021. All names of their owners.