Merchandise Mix, Product Assortment and Merchandise Planning

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Ignatius D, Student (MBA), India
🔥NEW In the retail business, the merchandise mix is an important factor for the success of any retail company. It is essentially the product assortment that a retail store offers. Whereas some stores may carry a deep and wide assortment* (explanation at the bottom) in their merchandise mix, such as a large online retailer, other stores may have a shallow and narrow assortment*, such as a small chocolate store. To provide the store's customers a highly desirable merchandise mix and in order to decide which products can bring in most profits and which products we should keep out from the merchandise mix, the product roles matrix is a helpful tool. Here is how this product assortment matrix works: This matrix has two variables which are Sales Value and Bill Penetration. Here BILL PENETRATION means the total number of customers buying that product and SALES VALUE means the price of the product. By confronting these 2 variables, we obtain 4 quadrants or 4 product categories:

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