Classifications of Retail Outlets and Stores

Retail Mix
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Aishwarya Jha
Student (MBA), India

Classifications of Retail Outlets and Stores

I'm working on a project where I have to classify modern trade retail outlets in India as per their value to business. This classification has to be done for an FMCG company.
Eventually this classification will be used to take decisions on merchandising, new product / variant launches, SKU launches etc. Any guidance would be helpful.

  Jaap de Jonge
Editor, Netherlands
 

Classifying Retail Stores

Are you looking for a classification per separate outlet or a classification per company (which may include many outlets under one "umbrella")? In other words do you wish to analyze the merits / potential per shop or per parent company?

  Aishwarya Jha
Student (MBA), India
 

Shop versus Company

@Jaap de Jonge: The idea is to segregate them per shop. What parent company the shop belongs to may be a factor in the classification but the classification itself needs to be based on factors other than that too.

 

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