Retail Mix is a Strategy

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Retail Mix is a Strategy
Suvarna shinde
Retail marketing mix means a strategy that retailers use to attract customers and increase footfalls in the store.
Main points include:
1. Location strategy
2. Assortment strategy
3. Pricing strategy
4. Communication mix
5. Store design and display
6. Customer service.

HR in Retail Mix
Andreas Feldenkirchen, CEO, Germany, Member
Do not underestimate the role of HR, which delivers the foundation to all other points, especially no. 6.

Retailing Mix is a Strategy
Satyendra Homkar, Manager, India, Member
Retailing mix is the strategy which attracts the buyers. It is not limited to pricing strategy & customer service but includes everything from availability of the product to after sales service.


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