Retail Mix is a Strategy

Retail Mix
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Suvarna shinde

Retail Mix is a Strategy

Retail marketing mix means a strategy that retailers use to attract customers and increase footfalls in the store.
Main points include:
1. Location strategy
2. Assortment strategy
3. Pricing strategy
4. Communication mix
5. Store design and display
6. Customer service.

  Andreas Feldenkirchen
CEO, Germany
 

HR in Retail Mix

Do not underestimate the role of HR, which delivers the foundation to all other points, especially no. 6.

  Satyendra Homkar
Manager, India
 

Retailing Mix is a Strategy

Retailing mix is the strategy which attracts the buyers. It is not limited to pricing strategy & customer service but includes everything from availability of the product to after sales service.

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