What is a Mystery Shopper? What is the Impact of Mystery Shopping?

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			                  Retail Mix > Best Practices
			                  
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			              What is a Mystery Shopper? What is the Impact of Mystery Shopping?
Michel Kouassi, Canada, Member
			                
			                Any comments available on mystery shopping and its impact?...
			            
			                  	What is Mystery Shopping?
														
Jaap de Jonge, CEO, Netherlands, Editor
Mystery shopping is a marketing practice in which people that are unknown to a shop, restaurant or other service provider are used to make a purchase ...

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	                            Retail Mix
	                          
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Best PracticesPoint-of-sales Advertising
Retail (Marketing) Mix Types
What is a Mystery Shopper? What is the Impact of Mystery Shopping?
Trends in Global Retail Industry
Retail Management Assistance
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