Retail (Marketing) Mix Types

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Retail (Marketing) Mix Types
I'd like to know types of retail mix... Please advise

Retail Marketing Mix and Est Theory
V V Gopal, Professor, India, Member
It includes 6 Ps of Retail:
- Product (assortments, quality and type)
- Price
- Place (store location, layout, ambience)
- Promoti...Sign up

Response to Place
A. Srikanth, Professor, India, Member
@V V Gopal: Dear Sir, I feel Place includes store location and distribution but not store layout and ambience, these ...Sign up


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