Relational Capital and Effectiveness

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Relational Capital and Effectiveness
How precisely does relational capital contribute to organisational effectiveness?

Relational Capital and Effectiveness
Supreet Kedia, Member
An article I came accross recently is "The Barista Principle Starbucks and the Rise of Relational Capital".
Top-performing companies focus extraordinary, enterprise-wide energy on moving beyond a transactional mind-set as they develop trust-based, mutually beneficial, and long-term associations, specifically with four key constituencies: customers, suppliers, alliance partners, and their own employees. Starbucks, the authors believe, exemplifies this new model of the relationship-centric organization.
This should answer your question sufficiently.



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