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Relational Capital and Effectiveness
Priya
How precisely does relational capital contribute to organisational effectiveness?
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Relational Capital and EffectivenessSupreet Kedia, Member An article I came accross recently is " The Barista Principle — Starbucks and the Rise of Relational Capital".
Top-performing companies focus extraordinary, enterprise-wide energy on moving beyond a transactional mind-set as they develop trust-based, mutually beneficial, and long-term associations, specifically with four key constituencies: customers, suppliers, alliance partners, and their own employees. Starbucks, the authors believe, exemplifies this new model of the relationship-centric organization.
This should answer your question sufficiently. |
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