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Saskia Constantinou, Journalist, Cyprus
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Have you ever sent your latest news or event to the press and just been ignored?
Many in the business community don't understand that the press usually work under a lot of pressure with our middle names being ‘deadline.’ Depending on the type of journalists you have contacted, we have very short time frames to get important and breaking news out. But it doesn't mean that there isn't a space, or possibility for your event. There ARE ways to ensure that journalists don't simply skim past your release, and give it the attention it deserves.
Here are a few pointers which I would like to share which might help:
- Make sure you are sending the release to the correct person. Find out their name and email, and ensure it reaches them. Often, it goes into a junk folder, especially when it is the first email. A quick call to check always helps.
- Write accurately and with as much detail as possible. Check that you are writing in the language of the paper or publication when a (...) Read more? Sign up for free
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Special Interest Group Leader
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