How to Map your Industry Profit Pools
Alex Fleming, Consultant, Puerto Rico, Member
The profit pools concept
is a framework used to find where - within a given industry - is the most money (profits) to be earned.
To find the profit pools you need to examine the value chain activities in your industry and then determine their size and profitability.
You can get more information in the summary or in the original article "How to Map your Industry Profit Pool" May-June 1998 HBR by Gadiesh and Gilbert.