Diversification Types and Examples

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Anthony Jackson, Professor, Korea (South)
🔥NEW A business and marketing strategy that has been overlooked by some small businesses is diversification. Due to the Corona virus many SMEs are closed down and the probability of opening soon seems low. In some cases they may never open again. I have researched and read about businesses stating that if the economy doesn't open up soon they may lose their entire business and livelihood. Yet other small businesses and some fast-food chains have flipped the script. Instead of waiting for government relief money to survive, they have come up with innovative ways to not only survive, but position themselves and as well as changing their products and services. According to the NDP Group, a marketing research company asserted that 97% of restaurants in the United States have been affected by coronavirus-related-linked restrictions, this, in turn, has caused transactions to fall by 42% for the week of 29 March 2020 as compared to last year this time. So to survive and raise revenue small (...) Read more? Sign up for free

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  Graham Williams, Management Consultant, South Africa
 

Also Consider the Adverse Consequences of Diversification

This is valuable thinking Anthony! I would suggest (...)

  Graham Williams, Management Consultant, South Africa
 

Diversification Types and Examples

This important topic deserves much more discussion (...)

 
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Summary
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