How to Prioritize Business Growth Opportunities (Ansoff): The ICE Prioritization Tool

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Product/Market Grid > Forum > How to Prioritize Business Growth Opportunities (Ansoff): The ICE Prioritization Tool

How to Prioritize Business Growth Opportunities (Ansoff): The ICE Prioritization Tool
Diana Alexandrova, Entrepreneur, United Kingdom, Premium Member
The Ansoff Matrix can be a useful model to generate and communicate business growth opportunities. However, organizations need to keep in mind that there are several factors that might hinder companies to pursue certain strategies, such as the availability of resources and access to resources. Therefore, companies need to evaluate and prioritize potential strategies in a systematic manner.
Chaneski (2012) argues that business decisions need to be based on priorities. A helpful tool f... Read more? Sign up for free
 

 
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