Product/Market Growth Matrix, Product Market Combination (PMC), PMG

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Product/Market Grid > Best Practices > Product/Market Growth Matrix, Product Market Combination (PMC), PMG

Product/Market Growth Matrix, Product Market Combination (PMC), PMG
Roland Spijker
The Product/Market Grid or Ansoff Matrix is also called: Product/Market Growth Matrix. The 4 growth strategies are also called Product/Market Combinations (PMCs), although product/market combinations are also referred to as: a group of comparable articles (services) in a specific market. Sometimes (a (part of) an organisation structures itself around a PMC and calls itself "Product/Market(ing) Group (PMG)". Does anyone have any theory about why and how to do this? (...) Read more? Sign up for free

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Product/Market Grid
Summary
Forum
🔥Diversification Types and Examples
How to Decide in Which Sector to Diversify?
Be Careful with Benefits of Diversification - Misconceptions and Generalizations
Best Practices
🥇Ansoff Matrix Applications
🥈Turbulence, Planning and Paralysis
🥉Summary of STRATOP Model
Diversification and Globalisation
Product/Market Growth Matrix, Product Market Combination (PMC), PMG
Strategies for Expanding a Business
Ansoff Matrix for Marketing Strategy
What is the Optimal Level of Diversification for Firm Performance?
Diversification in Africa: Why African Economies must Diversify
How to Prioritize Business Growth Opportunities (Ansoff): The ICE Prioritization Tool


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