Product Life Cycle versus Ansoff Model

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			              Product Life Cycle > Best Practices
			            
				              Product Life Cycle versus Ansoff Model

			                NAWAS

			                Can the relationship of Ansoff and the Product Life Cycle model be summarised as follows?

- Product Development - Introduction Stage of PLC.

- Market Development - Growth stage of PLC.

- Market Penetration - Maturity of PLC.

- Diversification - Decline stage?
			            
			                  	Relation Between PLC and Ansoff Matrix
														
Ahmad, Project Manager, Australia, Member
Hi Nawas, I believe that market penetration is long before maturity and we can place this categorically somewhere in between the growth stage and the ...

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