Product Life Cycle versus Ansoff Model

      
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			              Product Life Cycle > Best Practices > Product Life Cycle versus Ansoff Model
			            
				              Product Life Cycle versus Ansoff Model

			                NAWAS
			            
	          		Can the relationship of Ansoff and the Product Life Cycle model be summarised as follows?
- Product Development - Introduction Stage of PLC.
- Market Development - Growth stage of PLC.
- Market Penetration - Maturity of PLC.
- Diversification - Decline stage? (...) Read more? Sign up for free

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			                  	Relation Between PLC and Ansoff Matrix

		                  		Ahmad, Project Manager, Australia, Member
												
													Hi Nawas, I believe that market penetration is long before maturity and we can place this categorically somewhere in between the growth stage and the penetration stage. Hence we cannot relate it with Ansoff Matrix.
				                
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