Product Life Cycle versus Ansoff Model
NAWAS Can the relationship of Ansoff and the Product Life Cycle model be summarised as follows?
- Product Development - Introduction Stage of PLC.
- Market Development - Growth stage of PLC.
- Market Penetration - Maturity of PLC.
- Diversification - Decline stage?
Relation Between PLC and Ansoff Matrix
Ahmad, Project Manager, Australia, Member Hi Nawas, I believe that market penetration is long before maturity and we can place this categorically somewhere in between the growth stage and the penetration stage. Hence we cannot relate it with Ansoff Matrix.
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