Product Life Cycle versus Ansoff Model

 
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Product Life Cycle versus Ansoff Model
NAWAS
Can the relationship of Ansoff and the Product Life Cycle model be summarised as follows?
- Product Development - Introduction Stage of PLC.
- Market Development - Growth stage of PLC.
- Market Penetration - Maturity of PLC.
- Diversification - Decline stage? 		 

 
Relation Between PLC and Ansoff Matrix
Ahmad, Project Manager, Australia, Member
Hi Nawas, I believe that market penetration is long before maturity and we can place this categorically somewhere in between the growth stage and the ...Sign up
 

   
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