Importance of the Product Life Cycle for the CEO

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Importance of the Product Life Cycle for the CEO
D P BABU, Member
Generally the product life cycle is co-determined by a CEO of the organization where he starts. The idea then culminates into a product, grows up and attains maturity and gradually declines by which time CEO also gets obselete in his function.
Therefore it is very important for a CEO to diversify at the maturity stage, both in terms of new or ancilliary ideas and functions, such that he can play a role as CEO in the upcoming changes to occur. ....



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