Comparing the Product Life Cycle and the BCG Matrix Mogorosi Monama, Consultant, South Africa, Member We can map or plot the product life cycle stages to the BCG matrix quadrants as follows:
1. Introduction - Question Mark
2. Growth - Star
3. Mature - Cash Cow
4. Decline - Dog
Reactions are welcome... (...) Read more? Sign up for free
Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.
