Comparing the Product Life Cycle and the BCG Matrix

			
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			              Product Life Cycle > Forum > Comparing the Product Life Cycle and the BCG Matrix
			            
			              Comparing the Product Life Cycle and the BCG Matrix
Mogorosi Monama, Consultant, South Africa, Member
			                
			                We can map or plot the product life cycle stages to the BCG matrix quadrants as follows:

1. Introduction - Question Mark

2. Growth - Star

3. Mature - Cash Cow

4. Decline - Dog

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