Comparing the Product Life Cycle and the BCG Matrix

      
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			            	Mogorosi Monama
Consultant, South Africa
			            
Comparing the Product Life Cycle and the BCG Matrix

	          		We can map or plot the product life cycle stages to the BCG matrix quadrants as follows:

1. Introduction - Question Mark

2. Growth - Star

3. Mature - Cash Cow

4. Decline - Dog

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