Comparing the Product Life Cycle and the BCG Matrix


 
Product Life Cycle > Forum > Comparing the Product Life Cycle and the BCG Matrix

Comparing the Product Life Cycle and the BCG Matrix
Mogorosi Monama, Consultant, South Africa, Member
We can map or plot the product life cycle stages to the BCG matrix quadrants as follows:
1. Introduction - Question Mark
2. Growth - Star
3. Mature - Cash Cow
4. Decline - Dog
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