Comparing the Product Life Cycle and the BCG Matrix




Product Life Cycle
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Mogorosi Monama
Consultant, South Africa

Comparing the Product Life Cycle and the BCG Matrix

We can map or plot the product life cycle stages to the BCG matrix quadrants as follows:
1. Introduction - Question Mark
2. Growth - Star
3. Mature - Cash Cow
4. Decline - Dog
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Product Life Cycle
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