Comparing the Product Life Cycle and the BCG Matrix

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			              Product Life Cycle > Best Practices > Comparing the Product Life Cycle and the BCG Matrix
			            
			            	Comparing the Product Life Cycle and the BCG Matrix
Mogorosi Monama, Consultant, South Africa, Member
			            
	          		We can map or plot the product life cycle stages to the BCG matrix quadrants as follows:
1. Introduction - Question Mark
2. Growth - Star
3. Mature - Cash Cow
4. Decline - Dog
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