Product Life Cycles are Not Fluent

Product Life Cycle
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Product Life Cycle > Forum

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V. N. Singh
Manager
In reality, product life curves are not so smooth nor bell curve shaped. There are ditches, then relaunches with an improved product, then steady growth, then decline in hiccups. (...) Read more? Sign up for free

  William OBrien
United States
 

Product Life Cycles

Although it is not typically smooth, product life cycles are a great predicting instrument that is often ignored by product management. Often the gauge of stages is defined by revenue and market share.

  Deepak Kumar Gurung
Entrepreneur, India
 

Perpetuating the Product Life Cycle

Today a big challenge faced by the brand managers, marketers and strategic planners is how to increase and even perpetuate the maturity stage of the product life cycle.
Brands like Coke, Pepsi, Lux, Colgate and Polson have outlived their maturity period beyond 100 years. These are good examples of product maturity perpetuation.

 

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Product Life Cycle and Capacity Planning
The Element of Time in Product Life Cycle
Time Scale of PLC Depends on the Product
Why Could a Product in its Decline Stage Still Be Attractive for a Firm?
Generic and Specific Product Life Cycle Measures
How to Revitalize your Product when it is Matured and Starts to Decline?
References of PLC Gates Wanted
Configuration Management Summary
Importance of the Product Life Cycle for the CEO
Revitalization: Why and When?
Opportunity for Value Engineering in PD?
Real Estate Business, Life Cycle
Best Practices
When is a product successful?
Product Life Cycle versus Ansoff Model
The Product Life Cycle is not always Shaped like a Wave Form!
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