Product Life Cycles are Not Fluent

Product Life Cycle
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Product Life Cycle > Best Practices

V. N. Singh, Manager
In reality, product life curves are not so smooth nor bell curve shaped. There are ditches, then relaunches with an improved product, then steady growth, then decline in hiccups. (...) Read more? Sign up for free

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  William OBrien, United States
 

Product Life Cycles

Although it is not typically smooth, product life cycles are a great predicting instrument that is often ignored by product management. Often the gauge of stages is defined by revenue and market share.

  Deepak Kumar Gurung, Entrepreneur, India
 

Perpetuating the Product Life Cycle

Today a big challenge faced by the brand managers, marketers and strategic planners is how to increase and even perpetuate the maturity stage of the product life cycle.
Brands like Coke, Pepsi, Lux, Colgate and Polson have outlived their maturity period beyond 100 years. These are good examples of product maturity perpetuation.

 
More on Product Life Cycle
Summary
Forum
🔥The Marketing Strategy to Pursue at Various Stages of the PLC
Time Scale of PLC Depends on the Product
Generic and Specific Product Life Cycle Measures
Best Practices
🥇When is a product successful?
🥈Product Life Cycle versus Ansoff Model
🥉PLC at company level?
Product Life Cycles are Not Fluent
The Product Life Cycle is not always Shaped like a Wave Form!
Comparing the Product Life Cycle and the BCG Matrix
What is the Influence of a Product Recall on the PLC?
Effect of Moment of Introduction on Product Life Cycle?
Pricing Strategy as per Product Life Cycle Stage
Stage after Breakeven
How to Avoid the Decline Stage of the PLC?
Pepto Bismol's Long Life
Product Life Cycle (PLC) and Food Standards
Product Life Cycle and Capacity Planning
The Element of Time in Product Life Cycle
Why Could a Product in its Decline Stage Still Be Attractive for a Firm?
How to Revitalize your Product when it is Matured and Starts to Decline?
References of PLC Gates Wanted
Configuration Management Summary
Importance of the Product Life Cycle for the CEO
Revitalization: Why and When?
Opportunity for Value Engineering in PD?
Real Estate Business, Life Cycle
Special Interest Group Leader

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Product Life Cycle
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