Product Life Cycles are Not Fluent

Product Life Cycle
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V. N. Singh
In reality, product life curves are not so smooth nor bell curve shaped. There are ditches, then relaunches with an improved product, then steady growth, then decline in hiccups. (...) Read more? Sign up for free

  William OBrien
United States

Product Life Cycles

Although it is not typically smooth, product life cycles are a great predicting instrument that is often ignored by product management. Often the gauge of stages is defined by revenue and market share.

  Deepak Kumar Gurung
Entrepreneur, India

Perpetuating the Product Life Cycle

Today a big challenge faced by the brand managers, marketers and strategic planners is how to increase and even perpetuate the maturity stage of the product life cycle.
Brands like Coke, Pepsi, Lux, Colgate and Polson have outlived their maturity period beyond 100 years. These are good examples of product maturity perpetuation.


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