Product Life Cycles are Not Fluent

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Product Life Cycles are Not Fluent
V. N. Singh, Member
In reality, product life curves are not so smooth nor bell curve shaped.
There are ditches, then relaunches with an improved product, then steady growth, then decline in hiccups....

Product Life Cycles
William OBrien, Member
Although it is not typically smooth, product life ...

Perpetuating the Product Life Cycle
Deepak Kumar Gurung, Member
Today a big challenge faced by the brand managers,...



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