Product Life Cycles are Not Fluent

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Product Life Cycles are Not Fluent
V. N. Singh, Member
In reality, product life curves are not so smooth nor bell curve shaped.
There are ditches, then relaunches with an improved product, then steady growth, then decline in hiccups.

Product Life Cycles
William OBrien, Member
Although it is not typically smooth, product life cycles are a great predicting instrument that is often ignored by product management. Often the gauge of stages is defined by revenue and market share.

Perpetuating the Product Life Cycle
Deepak Kumar Gurung, Member
Today a big challenge faced by the brand managers, marketers and strategic planners is how to increase and even perpetuate the maturity stage of the product life cycle.
Brands like Coke, Pepsi, Lux, Colgate and Polson have outlived their maturity period beyond 100 years. These are good examples of product maturity perpetuation.



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