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Iqshaan Alladin
Manager, South Africa
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Has anyone researched the "time characteristics" of various markets with the intention to establish early warnings/triggers of the next product life-cycle stage? This would allow time and revenue trends to guide management decisions. (...) Read more? Sign up for free
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Jaap de Jonge
Editor, Netherlands
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Time of the Next Product Life-cycle Stage
Hi Iqshaan, this is a logical, but not a new idea, for market analysis and demand forecasting of new technologies see the Bass Diffusion Model (1969) by Frank Bass and the many later variations of his thinking.
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