The Element of Time in Product Life Cycle

Product Life Cycle
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Iqshaan Alladin
Manager, South Africa
Has anyone researched the "time characteristics" of various markets with the intention to establish early warnings/triggers of the next product life-cycle stage? This would allow time and revenue trends to guide management decisions. (...) Read more? Sign up for free

  Jaap de Jonge
Editor, Netherlands
 

Time of the Next Product Life-cycle Stage

Hi Iqshaan, this is a logical, but not a new idea, for market analysis and demand forecasting of new technologies see the Bass Diffusion Model (1969) by Frank Bass and the many later variations of his thinking.

 

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