Pricing Strategy as per Product Life Cycle Stage

Product Life Cycle
Knowledge Center

 

Next Topic

Product Life Cycle > Best Practices > Pricing Strategy as per Product Life Cycle Stage

Pricing Strategy as per Product Life Cycle Stage
Amit S Verulkar, Manager, India, Member
Can somebody explain appropriate pricing strategy as per Product Life Cycle Stage? Thanks... (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Pricing Strategy as per Plc Stage
William OBrien, United States, Member
It is centered around the maximizing of profit. In the growth phase price matters least as the demand for product is high. In the maturity phase price becomes more of an issue as there is more competition. In the decline phase high pricing can hasten the death of the product. If you are not thinking about product improvements or new iterations within the growth stage, you may not have time to react to competition when you get in the maturity phase or decline.
Your pricing strategy also depends upon your manufacturing capabilities and new product introduction process times.
 

         
Special Interest Group Leader

Interested? Sign up for free.


Product Life Cycle
Summary
Forum
Best Practices


Product Life Cycle
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 16-12-2019. All names of their owners.