Pepto Bismol's Long Life

Back to
Product Life Cycle
Knowledge Center
       
All about Product Life Cycle

Log in | Why register?
X
Why register?

Welcome to the world's #1 website about management. 
Discover 1000s of knowledge centers. 
Learn from colleagues and experts. 
Share best practices with 1,000,000 members. 
Accelerate your management career. 
100% free. 

                  Product Life Cycle > Forum
                  
              Log in
            
	                Pepto Bismol's Long Life

	                Eduardo Romero P., Management Consultant, Colombia

                Pepto Bismol is alive and leader of it's category despite its old age (108 years); the product is basically the same... How do you explain that?

                  	Pepto Bismol
William OBrien, Other, United States
Great question... I do not think it is an easy answer except that the brand is in maturity for many years. Extremely well known. Barrier of market entry is high due to its brand identity. Competition, believe it or not, is fierce but consumer loyalty remains high. When consumer needs relief it is a product that is not often shopped. Shampoos, facial tissue, some paper products share that same brand loyalty.

React to this topic

								Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register. 
							
	            Back to
Product Life Cycle
Knowledge Center

	                              Special Interest Group Leader
	                            
	                            You here

	                            More on Product Life Cycle
	                          
	                                Summary
	                                ForumWhen is a product successful?
Product Life Cycle versus Ansoff Model
PLC at company level?
Product Life Cycles are Not Fluent
Comparing the Product Life Cycle and the BCG Matrix
Effect of Moment of Introduction on Product Life Cycle?
Stage after Breakeven
Pricing Strategy as per Product Life Cycle Stage
What is the Influence of a Product Recall on the PLC?
Pepto Bismol's Long Life
How to Avoid the Decline Stage of the PLC?
The Element of Time in Product Life Cycle
Why Could a Product in its Decline Stage Still Be Attractive for a Firm?
Product Life Cycle and Capacity Planning
How to Revitalize your Product when it is Matured and Starts to Decline?
References of PLC Gates Wanted
PLC and Food Standards
Revitalization: Why and When?
Configuration Management Summary
Importance of the Product Life Cycle for the CEO
Real Estate Business, Life Cycle
Opportunity for Value Engineering in PD?
Best Practices
Expert Tips
Resources
About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2017 12manage - The Executive Fast Track. V14.1 - Last updated: 27-7-2017. All names tm by their owners.