Pepto Bismol's Long Life

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Pepto Bismol's Long Life
Eduardo Romero P., Management Consultant, Colombia

Pepto Bismol is alive and leader of it's category despite its old age (108 years); the product is basically the same... How do you explain that?

Pepto Bismol
William OBrien, Other, United States
Great question... I do not think it is an easy answer except that the brand is in maturity for many years. Extremely well known. Barrier of market entry is high due to its brand identity. Competition, believe it or not, is fierce but consumer loyalty remains high. When consumer needs relief it is a product that is not often shopped. Shampoos, facial tissue, some paper products share that same brand loyalty.



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