Pepto Bismol's Long Life


 
Product Life Cycle > Forum

Pepto Bismol's Long Life
Eduardo Romero P., Management Consultant, Colombia, Member
Pepto Bismol is alive and leader of it's category despite its old age (108 years); the product is basically the same... How do you explain that?...Sign up
 

 
Pepto Bismol
William OBrien, United States, Member
Great question... I do not think it is an easy answer except that the brand is in maturity for many years. Extremely well known. Barrier of market ent...Sign up
 

   

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