Pepto Bismol's Long Life

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			              Pepto Bismol's Long Life
Eduardo Romero P., Management Consultant, Colombia, Member
			                
			                Pepto Bismol is alive and leader of it's category despite its old age (108 years); the product is basically the same... How do you explain that?...
			            
			                  	Pepto Bismol
														
														William OBrien, United States, Member
Great question... I do not think it is an easy answer except that the brand is in maturity for many years. Extremely well known. Barrier of market ent...

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