Pepto Bismol's Long Life

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Product Life Cycle Knowledge Center

Get access now to all 12manage knowledge centers and discussion forums, including Product Life Cycle. Completely free.     Log in Product Life Cycle > Forum New Topic Eduardo Romero P. Management Consultant, Colombia Pepto Bismol is alive and leader of it's category despite its old age (108 years); the product is basically the same... How do you explain that? (...) Read more? Sign up for free X All about Product Life Cycle and business administration. Completely free. Log in   William OBrien United States   Pepto Bismol Great question... I do not think it is an easy answer except that the brand is in maturity for many years. Extremely well known. Barrier of market entry is high due to its brand identity. Competition, believe it or not, is fierce but consumer loyalty remains high. When consumer needs relief it is a product that is not often shopped. Shampoos, facial tissue, some paper products share that same brand loyalty.

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Product Life Cycle Knowledge Center

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