Pepto Bismol's Long Life

Product Life Cycle > Best Practices Log in

Pepto Bismol's Long Life
Eduardo Romero P., Management Consultant, Colombia, Member
Pepto Bismol is alive and leader of it's category despite its old age (108 years); the product is basically the same... How do you explain that?...Sign up

Pepto Bismol
William OBrien, United States, Member
Great question... I do not think it is an easy answer except that the brand is in maturity for many years. Extremely well known. Barrier of market ent...Sign up



Special Interest Group Leader

Product Life Cycle

Best Practices
Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 12-12-2018. All names of their owners.