Revitalization: Why and When?

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Revitalization: Why and When?
K. Srinivasa Reddy, India
Brand Management: why do marketers go for revitalization and in which stage of the Product Life Cycle (PLC)?

Brand Management
Ray Chimbindi, Marketer and student, Zimbabwe
Usually from maturity to decline stage the reason being for continuity in the benefit of revenue through continued sales to the organisation whist the product life span being increased.



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