When is a product successful?

Product Life Cycle
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Walter H.

When is a product successful?

When can a product be considered to be successful in the light of the Product Life Cycle Theory?

Business Consultant, France

Successful Product in PLC

Growing fast and high in introduction. Flat sales in maturity for as much time as possible. Then comes decline: a company should be able to introduce (growing sales) a new product while previous products decline. The objective is to maintain the same cash flow over time: product A in decline + product B in growth = product B in flat maturity when A is out of the market.

Manager, India

Product Success in Light of PLC

I agree a product is successful with respect to PLC theory if it is able to have a quick sharp growth trajectory and a long maturity period. By its rapid growth it gains quick acceptance and market share while a long maturity ensures greater profits as expenses are typically lower than during the growth period.


When a Product Will be Successful with Respect to PLC

When a product enters a particular stage of the PL (...)

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