When is a product successful?

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When is a product successful?
Walter H.
When can a product be considered to be successful in the light of the Product Life Cycle Theory?

Successful Product in PLC
Flamind, Member
Growing fast and high in introduction. Flat sales in maturity for as much time as possible. Then comes decline: a company should be able to introduce (growing sales) a new product while previous products decline. The objective is to maintain the same cash flow over time: product A in decline + product B in growth = product B in flat maturity when A is out of the market.

Product Success in Light of PLC
Sureet, Member
I agree a product is successful with respect to PLC theory if it is able to have a quick sharp growth trajectory and a long maturity period. By its rapid growth it gains quick acceptance and market share while a long maturity ensures greater profits as expenses are typically lower than during the growth period.

When a Product Will be Successful with Respect to PLC
When a product enters a particular stage of the PLC it is very difficult to predict success or failure. The product will only show a success when it gradually grows in the competitive market and makes a gradual transition from one stage to another stage if it has the ability to meet consumer needs in profitable way. The product's success will also depend upon the marketing strategy to generate customer interest and desire and the readiness of an organization to invest in marketing efforts of marketing people with correct identification of a segment.


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