When is a product successful?

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Product Life Cycle Knowledge Center

Best Practices Sign up Walter H. When is a product successful? When can a product be considered to be successful in the light of the Product Life Cycle Theory? X Welcome to the Product Life Cycle best practices. The topic being discussed here is: "When is a product successful?". Please sign up now to read all responses and to join this discussion yourself. It's free. Log in   Flamind Business Consultant, France   Successful Product in PLC Growing fast and high in introduction. Flat sales in maturity for as much time as possible. Then comes decline: a company should be able to introduce (growing sales) a new product while previous products decline. The objective is to maintain the same cash flow over time: product A in decline + product B in growth = product B in flat maturity when A is out of the market.   Sureet Manager, India   Product Success in Light of PLC I agree a product is successful with respect to PLC theory if it is able to have a quick sharp growth trajectory and a long maturity period. By its rapid growth it gains quick acceptance and market share while a long maturity ensures greater profits as expenses are typically lower than during the growth period.   ANURAAG AGARWAL India   When a Product Will be Successful with Respect to PLC When a product enters a particular stage of the PL (...) Leave a comment Share your knowledge or experience Start a new topic

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