When is a product successful?

      
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			            	Walter H.
			            
When is a product successful?

	          		When can a product be considered to be successful in the light of the Product Life Cycle Theory?
				      
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						            	Flamind
Business Consultant, France
												
				                Successful Product in PLC

													Growing fast and high in introduction. Flat sales in maturity for as much time as possible. Then comes decline: a company should be able to introduce (growing sales) a new product while previous products decline. The objective is to maintain the same cash flow over time: product A in decline + product B in growth = product B in flat maturity when A is out of the market.
				                
						            	Sureet
Manager, India
												
				                Product Success in Light of PLC

													I agree a product is successful with respect to PLC theory if it is able to have a quick sharp growth trajectory and a long maturity period. By its rapid growth it gains quick acceptance and market share while a long maturity ensures greater profits as expenses are typically lower than during the growth period.
				                
						            	ANURAAG AGARWAL
India
												
				                When a Product Will be Successful with Respect to PLC

													When a product enters a particular stage of the PL (...)
				                
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