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When is a product successful?
Walter H.
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When can a product be considered to be successful in the light of the Product Life Cycle Theory? (...) Read more? Sign up for free
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Successful Product in PLC
Flamind, Business Consultant, France, Member
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Growing fast and high in introduction. Flat sales in maturity for as much time as possible. Then comes decline: a company should be able to introduce (growing sales) a new product while previous products decline. The objective is to maintain the same cash flow over time: product A in decline + product B in growth = product B in flat maturity when A is out of the market.
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Product Success in Light of PLC
Sureet, Manager, India, Member
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I agree a product is successful with respect to PLC theory if it is able to have a quick sharp growth trajectory and a long maturity period. By its rapid growth it gains quick acceptance and market share while a long maturity ensures greater profits as expenses are typically lower than during the growth period.
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