When is a product successful?

      
			              Best Practices
			            
							              32

		            		Walter H., USA
			            
When is a product successful?

	          		When can a product be considered to be successful in the light of the Product Life Cycle Theory?
				      
X

							  			Welcome to the Product Life Cycle best practices. The topic being discussed here is: "When is a product successful?". 
										
Sign up now to gain access.  It's free. 

Comments

																	  	Sort by date
																	  	Sort by rating
																		
Rating

										              5

						            	Flamind
Business Consultant, France
												
				                Successful Product in PLC

													Growing fast and high in introduction. Flat sales in maturity for as much time as possible. Then comes decline: a company should be able to introduce (growing sales) a new product while previous products decline. The objective is to maintain the same cash flow over time: product A in decline + product B in growth = product B in flat maturity when A is out of the market.
				                
										              1

						            	Sureet
Manager, India
												
				                Product Success in Light of PLC

													I agree a product is successful with respect to PLC theory if it is able to have a quick sharp growth trajectory and a long maturity period. By its rapid growth it gains quick acceptance and market share while a long maturity ensures greater profits as expenses are typically lower than during the growth period.
				                
										              1

						            	ANURAAG AGARWAL
India
												
				                When a Product Will be Successful with Respect to PLC

													When a product enters a particular stage of the PLC it is very difficult to predict success or failu... Sign up
				              
Leave a comment

		                            More on Product Life Cycle:
		                          
													            	Summary
													            
												              Discussion Topics
												            
		                          	👀When is a product successful?
Product Life Cycle versus Ansoff Model
The Marketing Strategy to Pursue at Various Stages of the PLC
The Product Life Cycle is not always Shaped like a Wave Form!
🔥The Impact of Short Term Investing / Financing on New Product Development
Comparing the Product Life Cycle and the BCG Matrix
How to Avoid the Decline Stage of the PLC?
Product Life Cycle (PLC) and Food Standards

		                              Special Interest Group
		                            
		                            Do you know a lot about Product Life Cycle? Become our SIG Leader