PLC at company level?


 
Product Life Cycle > Best Practices

PLC at company level?
Marta
In MIT Sloan Management Review of Fall 2006, Donald Sull and Dominic Houlder of LBS stress that NOT companies, but chances are going through a life cycle. They recommend that companies manage a portfolio of business opportunities (chances) in various life cycle stages. In this way companies can anticipate future developments and prevent frequent portfolio erros, such as: No Exit, Throwing out the Baby with the Bath Water, Sticking to the Knitting, Letting a Thousand Flowers Bloom, One Size Fits All, and Generation Gap.
 

   

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