In MIT Sloan Management Review of Fall 2006, Donald Sull and Dominic Houlder of LBS stress that NOT companies, but chances are going through a life cycle. They recommend that companies manage a portfolio of business opportunities (chances) in various life cycle stages. In this way companies can anticipate future developments and prevent frequent portfolio erros, such as: No Exit, Throwing out the Baby with the Bath Water, Sticking to the Knitting, Letting a Thousand Flowers Bloom, One Size Fits All, and Generation Gap.
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