How to Avoid the Decline Stage of the PLC?

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Product Life Cycle > Best Practices > How to Avoid the Decline Stage of the PLC?

How to Avoid the Decline Stage of the PLC?
Vivian
Understanding the phases of the product life cycle, are there ways of preventing these products from reaching the decline phase? (...) Read more? Sign up for free

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  Preventing from Reaching the Decline Stage
Eunse
  According to Christensen's Disruptive Innovation strategy, there's no way of just staying on the top of the game for good. Personally I agree with his view and would say it's best to come up with a better product before the current product hits the decline stage and takes the whole company down with itself.

  Prevention of Decline Phase of PLC
Matt Cooper
  In markets where the product cannot reach saturation, for example foods where you need to re-buy daily then you can avoid the possibility of reaching your peak selling point (bearing in mind that the population and therefore consumer numbers are always increasing).
However, also some other non-necessary products can go on for a long time, Coca Cola is very much similar to the food example but unlike food it has had to take a strong hold of the market and almost monopolise it through its ability to benefit from economies of scale.
But otherwise, I'd agree its almost impossible to avoid the decline phase.
Most companies try to come up with an addition/advancement on their previous products to hit new peaks with their newer products as they hit the decline with the old ones. E.g. Phones- phones with cameras- phones with bluetooth-phones with internet etc.

  Avoiding the Decline Stage of the PLC
Mohanned, Tunisia, Member
  (...)

  How to Avoid the Decline Stage? Example from the Auto Industry in India
shiju daniel, Strategy Consultant, Member
  (...)

   
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Product Life Cycle
Summary
Forum
🔥The Marketing Strategy to Pursue at Various Stages of the PLC
Time Scale of PLC Depends on the Product
Generic and Specific Product Life Cycle Measures
Best Practices
🥇When is a product successful?
🥈Product Life Cycle versus Ansoff Model
🥉PLC at company level?
Product Life Cycles are Not Fluent
The Product Life Cycle is not always Shaped like a Wave Form!
Comparing the Product Life Cycle and the BCG Matrix
What is the Influence of a Product Recall on the PLC?
Effect of Moment of Introduction on Product Life Cycle?
Pricing Strategy as per Product Life Cycle Stage
Stage after Breakeven
How to Avoid the Decline Stage of the PLC?
Pepto Bismol's Long Life
Product Life Cycle (PLC) and Food Standards
Product Life Cycle and Capacity Planning
The Element of Time in Product Life Cycle
Why Could a Product in its Decline Stage Still Be Attractive for a Firm?
How to Revitalize your Product when it is Matured and Starts to Decline?
References of PLC Gates Wanted
Configuration Management Summary
Importance of the Product Life Cycle for the CEO
Revitalization: Why and When?
Opportunity for Value Engineering in PD?
Real Estate Business, Life Cycle


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