How to Avoid the Decline Stage of the PLC?

Product Life Cycle
Knowledge Center

 

Next Topic

Product Life Cycle > Forum > How to Avoid the Decline Stage of the PLC?

How to Avoid the Decline Stage of the PLC?
Vivian
Understanding the phases of the product life cycle, are there ways of preventing these products from reaching the decline phase? (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Preventing from Reaching the Decline Stage
Eunse
According to Christensen's Disruptive Innovation strategy, there's no way of just staying on the top of the game for good. Personally I agree with his view and would say it's best to come up with a better product before the current product hits the decline stage and takes the whole company down with itself.
 

 
Prevention of Decline Phase of PLC
Matt Cooper
In markets where the product cannot reach saturation, for example foods where you need to re-buy daily then you can avoid the possibility of reaching your peak selling point (bearing in mind that the population and therefore consumer numbers are always increasing).
However, also some other non-necessary products can go on for a long time, Coca Cola is very much similar to the food example but unlike food it has had to take a strong hold of the market and almost monopolise it through its ability to benefit from economies of scale.
But otherwise, I'd agree its almost impossible to avoid the decline phase.
Most companies try to come up with an addition/advancement on their previous products to hit new peaks with their newer products as they hit the decline with the old ones. E.g. Phones- phones with cameras- phones with bluetooth-phones with internet etc.
 

 
Avoiding the Decline Stage of the PLC
Mohanned, Tunisia, Member
(...)
 

 
How to Avoid the Decline Stage? Example from the Auto Industry in India
shiju daniel, Strategy Consultant, Member
(...)
 

         
Special Interest Group Leader

Interested? Sign up for free.


Product Life Cycle
Summary
Forum
Best Practices


Product Life Cycle
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 11-12-2019. All names of their owners.