The Product Life Cycle is not always Shaped like a Wave Form!

Product Life Cycle
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Helen, USA

The Product Life Cycle is not always Shaped like a Wave Form!

The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore.

  Philippe, France

Variations on clean wave patterns

Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For example by investing a lot in promotions in the maturity stage. Or by introducing product innovations.

  Bertus, Belgium

Life Cycle form

Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cycle.

  Dr.P.L.Narasimhan, India

Product Life Cycle not Symmetrical

Please permit me to add few comments on this informative article on the product life cycle. Generally the curve is not ...

  Dr. Uditha Liyanage, Sri Lanka

Distinguish between Product LC and Brand LC

A distinction must be made between the Product Life Cycle and the Brand Life Cycle. The PLC may follow a different traj...

  Sandeep Dogra, India

No Revitalising in the Maturity Stage

The Maturity stage is a honeymoon period for any product with a life span of minimum 7 years. It is accompanied by low a...

  Mats, Sweden

Product life cycle profit vs volume

Another disturbing factor is that the actual product volume varies over time and the input and effort of the production ...

  Wilians Rizzo, Brazil

The decline is the beginning of a new cycle.

The decline phase starts when a new product appears with more advantages....

  Dr Adrian Boucher, UK

Product Lifecycle Model

Although the general characteristics of the PLC model make use of the concepts of Introduction-Adoption-Maturity-Decline...

  Keita Gunji
Director, Japan

Crossing the Chasm, Product Manager

In case of high-tech industry, we consider the diffusion of innovation (ref. 'Crossing the Chasm' Geoffrey A. Moore). Ba...


Why Product Life Cycles are not Fluent

In reality, product life curves are indeed not so smooth nor bell curve shaped. There are ditches, there can be relaunc...

  Deepak Kumar Gurung
Entrepreneur, India

Perpetuating the Product Life Cycle

Today a big challenge faced by the brand managers, marketers and strategic planners is how to increase and even perpetua...


More on Product Life Cycle:
Product Life Cycle versus Ansoff Model
The Marketing Strategy to Pursue at Various Stages of the PLC
🔥The Impact of Short Term Investing / Financing on New Product Development
Comparing the Product Life Cycle and the BCG Matrix
How to Avoid the Decline Stage of the PLC?
Product Life Cycle (PLC) and Food Standards
Best Practices
When is a product successful?
👀The Product Life Cycle is not always Shaped like a Wave Form!
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Product Life Cycle
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