The Product Life Cycle is not always Shaped like a Wave Form!

The Product Life Cycle is not always Shaped like a Wave Form!

The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore.

		Philippe, France
	Variations on clean wave patterns Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For example by investing a lot in promotions in the maturity stage. Or by introducing product innovations.

		Bertus, Belgium
	Life Cycle form Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cycle.

		Dr.P.L.Narasimhan, India
	Product Life Cycle not Symmetrical Please permit me to add few comments on this informative article on the product life cycle. Generally the curve is not ...

		Dr. Uditha Liyanage, Sri Lanka
	Distinguish between Product LC and Brand LC A distinction must be made between the Product Life Cycle and the Brand Life Cycle. The PLC may follow a different traj...

		Sandeep Dogra, India
	No Revitalising in the Maturity Stage The Maturity stage is a honeymoon period for any product with a life span of minimum 7 years. It is accompanied by low a...

		Mats, Sweden
	Product life cycle profit vs volume Another disturbing factor is that the actual product volume varies over time and the input and effort of the production ...

		Wilians Rizzo, Brazil
	The decline is the beginning of a new cycle. The decline phase starts when a new product appears with more advantages....

		Dr Adrian Boucher, UK
	Product Lifecycle Model Although the general characteristics of the PLC model make use of the concepts of Introduction-Adoption-Maturity-Decline...

		Keita Gunji Director, Japan
	Crossing the Chasm, Product Manager In case of high-tech industry, we consider the diffusion of innovation (ref. 'Crossing the Chasm' Geoffrey A. Moore). Ba...

		V.N.Singh
	Why Product Life Cycles are not Fluent In reality, product life curves are indeed not so smooth nor bell curve shaped. There are ditches, there can be relaunc...

		Deepak Kumar Gurung Entrepreneur, India
	Perpetuating the Product Life Cycle Today a big challenge faced by the brand managers, marketers and strategic planners is how to increase and even perpetua...