The Product Life Cycle is not always Shaped like a Wave Form!

Product Life Cycle
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Product Life Cycle > Best Practices > The Product Life Cycle is not always Shaped like a Wave Form!

The Product Life Cycle is not always Shaped like a Wave Form!
Helen
The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis. Example: TVs after the flat screens were invented. Or coal during an oil crisis. Though some people may argue that in the case of a technology breakthrough it's not the same product anymore. (...) Read more? Sign up for free

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  Variations on clean wave patterns
Philippe
  Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For example by investing a lot in promotions in the maturity stage. Or by introducing product innovations.

  Life Cycle form
Bertus
  Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cycle.

  Product Life Cycle not Symmetrical
Dr.P.L.Narasimhan
  (...)

  Distinguish between Product LC and Brand LC
Dr. Uditha Liyanage
  (...)

  No Revitalising in the Maturity Stage
Sandeep Dogra
  (...)



  Product Lifecycle Model
Dr Adrian Boucher
  (...)

  Crossing the Chasm, Product Manager
Keita Gunji, Director, Japan, Member
  (...)

   
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Product Life Cycle
Summary
Forum
🔥The Marketing Strategy to Pursue at Various Stages of the PLC
Time Scale of PLC Depends on the Product
Generic and Specific Product Life Cycle Measures
Best Practices
🥇When is a product successful?
🥈Product Life Cycle versus Ansoff Model
🥉PLC at company level?
Product Life Cycles are Not Fluent
The Product Life Cycle is not always Shaped like a Wave Form!
Comparing the Product Life Cycle and the BCG Matrix
What is the Influence of a Product Recall on the PLC?
Effect of Moment of Introduction on Product Life Cycle?
Pricing Strategy as per Product Life Cycle Stage
Stage after Breakeven
How to Avoid the Decline Stage of the PLC?
Pepto Bismol's Long Life
Product Life Cycle (PLC) and Food Standards
Product Life Cycle and Capacity Planning
The Element of Time in Product Life Cycle
Why Could a Product in its Decline Stage Still Be Attractive for a Firm?
How to Revitalize your Product when it is Matured and Starts to Decline?
References of PLC Gates Wanted
Configuration Management Summary
Importance of the Product Life Cycle for the CEO
Revitalization: Why and When?
Opportunity for Value Engineering in PD?
Real Estate Business, Life Cycle


Product Life Cycle
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