The Product Life Cycle is not always Shaped like a Wave Form!
The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore.
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Philippe, France
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Variations on clean wave patterns
Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For example by investing a lot in promotions in the maturity stage. Or by introducing product innovations.
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Bertus, Belgium
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Life Cycle form
Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cycle.
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Dr.P.L.Narasimhan, India
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Product Life Cycle not Symmetrical
Please permit me to add few comments on this informative article on the product life cycle.
General... Sign up
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Dr. Uditha Liyanage, Sri Lanka
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Distinguish between Product LC and Brand LC
A distinction must be made between the Product Life Cycle and the Brand Life Cycle.
The PLC may fol... Sign up
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Sandeep Dogra, India
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No Revitalising in the Maturity Stage
The Maturity stage is a honeymoon period for any product with a life span of minimum 7 years. It is ... Sign up
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Mats, Sweden
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Product life cycle profit vs volume
Another disturbing factor is that the actual product volume varies over time and the input and effor... Sign up
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Wilians Rizzo, Brazil
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The decline is the beginning of a new cycle.
The decline phase starts when a new product appears with more advantages.... Sign up
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Dr Adrian Boucher, UK
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Product Lifecycle Model
Although the general characteristics of the PLC model make use of the concepts of Introduction-Adopt... Sign up
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V.N.Singh
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Why Product Life Cycles are not Fluent
In reality, product life curves are indeed not so smooth nor bell curve shaped.
There are ditches, ... Sign up
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