The Product Life Cycle is not always Shaped like a Wave Form!

Product Life Cycle
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The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis. Example: TVs after the flat screens were invented. Or coal during an oil crisis. Though some people may argue that in the case of a technology breakthrough it's not the same product anymore. (...) Read more? Sign up for free


Variations on clean wave patterns

Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For example by investing a lot in promotions in the maturity stage. Or by introducing product innovations.


Life Cycle form

Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cycle.


Product Life Cycle not Symmetrical

Please permit me to add few comments on this infor (...)

  Dr. Uditha Liyanage

Distinguish between Product LC and Brand LC

A distinction must be made between the Product Lif (...)

  Sandeep Dogra

No Revitalising in the Maturity Stage

The Maturity stage is a honeymoon period for any p (...)


Product life cycle profit vs volume

Another disturbing factor is that the actual produ (...)

  Wilians Rizzo

The decline is the beginning of a new cycle.

The decline phase starts when a new product appear (...)

  Dr Adrian Boucher

Product Lifecycle Model

Although the general characteristics of the PLC mo (...)

  Keita Gunji
Director, Japan

Crossing the Chasm, Product Manager

In case of high-tech industry, we consider the dif (...)


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