The Product Life Cycle is not always Shaped like a Wave Form!

Product Life Cycle
Knowledge Center

 
Product Life Cycle > Best Practices

Sign up


Helen
The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis. Example: TVs after the flat screens were invented. Or coal during an oil crisis. Though some people may argue that in the case of a technology breakthrough it's not the same product anymore. (...) Read more? Sign up for free

  Philippe
 

Variations on clean wave patterns

Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For example by investing a lot in promotions in the maturity stage. Or by introducing product innovations.

  Bertus
 

Life Cycle form

Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cycle.

  Dr.P.L.Narasimhan
 

Product Life Cycle not Symmetrical

Please permit me to add few comments on this infor (...)

  Dr. Uditha Liyanage
 

Distinguish between Product LC and Brand LC

A distinction must be made between the Product Lif (...)

  Sandeep Dogra
 

No Revitalising in the Maturity Stage

The Maturity stage is a honeymoon period for any p (...)

  Mats
 

Product life cycle profit vs volume

Another disturbing factor is that the actual produ (...)

  Wilians Rizzo
 

The decline is the beginning of a new cycle.

The decline phase starts when a new product appear (...)

  Dr Adrian Boucher
 

Product Lifecycle Model

Although the general characteristics of the PLC mo (...)

  Keita Gunji
Director, Japan
 

Crossing the Chasm, Product Manager

In case of high-tech industry, we consider the dif (...)

 

More on Product Life Cycle
Summary
Forum
PLC at company level?
Product Life Cycles are Not Fluent
Comparing the Product Life Cycle and the BCG Matrix
The Marketing Strategy to Pursue at Various Stages of the PLC
What is the Influence of a Product Recall on the PLC?
Effect of Moment of Introduction on Product Life Cycle?
Pricing Strategy as per Product Life Cycle Stage
Stage after Breakeven
🔥The Impact of Short Term Investing / Financing on New Product Development
How to Avoid the Decline Stage of the PLC?
Pepto Bismol's Long Life
Product Life Cycle (PLC) and Food Standards
Product Life Cycle and Capacity Planning
The Element of Time in Product Life Cycle
Time Scale of PLC Depends on the Product
Why Could a Product in its Decline Stage Still Be Attractive for a Firm?
Generic and Specific Product Life Cycle Measures
How to Revitalize your Product when it is Matured and Starts to Decline?
References of PLC Gates Wanted
Configuration Management Summary
Importance of the Product Life Cycle for the CEO
Revitalization: Why and When?
Opportunity for Value Engineering in PD?
Real Estate Business, Life Cycle
Best Practices
When is a product successful?
Product Life Cycle versus Ansoff Model
The Product Life Cycle is not always Shaped like a Wave Form!
Special Interest Group

Are you interested in Product Life Cycle? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Product Life Cycle
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 26-1-2021. All names of their owners.