The Product Life Cycle is not always Shaped like a Wave Form!


 
Product Life Cycle > Best Practices Log in

The Product Life Cycle is not always Shaped like a Wave Form!
Helen
The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore.
 

 
Variations on clean wave patterns
Philippe
Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For e...Sign up
 

 
Life Cycle form
Bertus
Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cy...Sign up
 

 
Product Life Cycle not Symmetrical
Dr.P.L.Narasimhan
Please permit me to add few comments on this informative article on the product life cycle. Generally the curve is not symmetrical and short in X-axi...Sign up
 

 
Distinguish between Product LC and Brand LC
Dr. Uditha Liyanage
A distinction must be made between the Product Life Cycle and the Brand Life Cycle. The PLC may follow a different trajectory from that of the BLC....Sign up
 

 
No Revitalising in the Maturity Stage
Sandeep Dogra
The Maturity stage is a honeymoon period for any product with a life span of minimum 7 years. It is accompanied by low advertising intensity, homogeno...Sign up
 

 
Product life cycle profit vs volume
Mats
Another disturbing factor is that the actual product volume varies over time and the input and effort of the production system vary. Thus, it would be...Sign up
 

 
The decline is the beginning of a new cycle.
Wilians Rizzo
The decline phase starts when a new product appears with more advantages....Sign up
 

 
Product Lifecycle Model
Dr Adrian Boucher
Although the general characteristics of the PLC model make use of the concepts of Introduction-Adoption-Maturity-Decline, there can be variations on t...Sign up
 

 
Crossing the Chasm, Product Manager
Keita Gunji, Director, Japan, Member
In case of high-tech industry, we consider the diffusion of innovation(ref. 'Crossing the Chasm' Geoffrey A. Moore). Based on this, there's a gap t...Sign up
 

 
 


Special Interest Group Leader

Product Life Cycle
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 21-10-2018. All names of their owners.