The Product Life Cycle is not always Shaped like a Wave Form!

Product Life Cycle > Best Practices > The Product Life Cycle is not always Shaped like a Wave Form!

The Product Life Cycle is not always Shaped like a Wave Form!
The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore....Sign up

Variations on clean wave patterns
Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For e...Sign up

Life Cycle form
Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cy...Sign up

Product Life Cycle not Symmetrical
Please permit me to add few comments on this informative article on the product life cycle. Generally the curve is not symmetrical and short in X-axi...Sign up

Distinguish between Product LC and Brand LC
Dr. Uditha Liyanage
A distinction must be made between the Product Life Cycle and the Brand Life Cycle. The PLC may follow a different trajectory from that of the BLC....Sign up

No Revitalising in the Maturity Stage
Sandeep Dogra
The Maturity stage is a honeymoon period for any product with a life span of minimum 7 years. It is accompanied by low advertising intensity, homogeno...Sign up

Product life cycle profit vs volume
Another disturbing factor is that the actual product volume varies over time and the input and effort of the production system vary. Thus, it would be...Sign up

The decline is the beginning of a new cycle.
Wilians Rizzo
The decline phase starts when a new product appears with more advantages....Sign up

Product Lifecycle Model
Dr Adrian Boucher
Although the general characteristics of the PLC model make use of the concepts of Introduction-Adoption-Maturity-Decline, there can be variations on t...Sign up

Crossing the Chasm, Product Manager
Keita Gunji, Director, Japan, Member
In case of high-tech industry, we consider the diffusion of innovation(ref. 'Crossing the Chasm' Geoffrey A. Moore). Based on this, there's a gap t...Sign up

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2019 12manage - The Executive Fast Track. V15.1 - Last updated: 24-7-2019. All names of their owners.