All about Product Life Cycle
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The Product Life Cycle is not always Shaped like a Wave Form!
Helen
The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore.
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Variations on clean wave patterns
Philippe Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For e...  |
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Life Cycle form
Bertus Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cy... |
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Product Life Cycle not Symmetrical
Dr.P.L.Narasimhan Please permit me to add few comments on this informative article on the product life cycle.
Generally the curve is not symmetrical and short in X-axi... |
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No Revitalising in the Maturity Stage
Sandeep Dogra The Maturity stage is a honeymoon period for any product with a life span of minimum 7 years. It is accompanied by low advertising intensity, homogeno... |
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Product life cycle profit vs volume
Mats Another disturbing factor is that the actual product volume varies over time and the input and effort of the production system vary. Thus, it would be... |
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Product Lifecycle Model
Dr Adrian Boucher Although the general characteristics of the PLC model make use of the concepts of Introduction-Adoption-Maturity-Decline, there can be variations on t... |
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Crossing the Chasm, Product Manager
Keita Gunji, Director, Japan, Member In case of high-tech industry, we consider the diffusion of innovation(ref. 'Crossing the Chasm' Geoffrey A. Moore). Based on this, there's a gap t... |
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Special Interest Group Leader
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Product Life Cycle
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