The Product Life Cycle is not always Shaped like a Wave Form!

Product Life Cycle
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The Product Life Cycle is not always Shaped like a Wave Form!

The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore.

  Philippe
 

Variations on clean wave patterns

Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For example by investing a lot in promotions in the maturity stage. Or by introducing product innovations.

  Bertus
 

Life Cycle form

Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cycle.

  Dr.P.L.Narasimhan
 

Product Life Cycle not Symmetrical

Please permit me to add few comments on this infor (...)

  Dr. Uditha Liyanage
 

Distinguish between Product LC and Brand LC

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  Sandeep Dogra
 

No Revitalising in the Maturity Stage

The Maturity stage is a honeymoon period for any p (...)

  Mats
 

Product life cycle profit vs volume

Another disturbing factor is that the actual produ (...)

  Wilians Rizzo
 

The decline is the beginning of a new cycle.

The decline phase starts when a new product appear (...)

  Dr Adrian Boucher
 

Product Lifecycle Model

Although the general characteristics of the PLC mo (...)

  Keita Gunji
Director, Japan
 

Crossing the Chasm, Product Manager

In case of high-tech industry, we consider the dif (...)

  V.N.Singh
Manager
 

Why Product Life Cycles are not Fluent

In reality, product life curves are indeed not so (...)

  Deepak Kumar Gurung
Entrepreneur, India
 

Perpetuating the Product Life Cycle

Today a big challenge faced by the brand managers, (...)

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