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Helen
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The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore. (...) Read more? Sign up for free
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Philippe
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Variations on clean wave patterns
Other reasons for disturbances of the wave form are also possible. Think of seasonal effects. Also the company itself can influence the pattern. For example by investing a lot in promotions in the maturity stage. Or by introducing product innovations.
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Bertus
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Life Cycle form
Also changes in the taste of customers and even such unpredictable external variables as the Euro or Dollar rate may influence the wave-form of the cycle.
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Dr.P.L.Narasimhan
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Product Life Cycle not Symmetrical
Please permit me to add few comments on this infor (...)
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Dr. Uditha Liyanage
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Distinguish between Product LC and Brand LC
A distinction must be made between the Product Lif (...)
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Sandeep Dogra
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No Revitalising in the Maturity Stage
The Maturity stage is a honeymoon period for any p (...)
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Mats
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Product life cycle profit vs volume
Another disturbing factor is that the actual produ (...)
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Wilians Rizzo
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The decline is the beginning of a new cycle.
The decline phase starts when a new product appear (...)
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Dr Adrian Boucher
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Product Lifecycle Model
Although the general characteristics of the PLC mo (...)
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Keita Gunji Director, Japan
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Crossing the Chasm, Product Manager
In case of high-tech industry, we consider the dif (...)
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