The Product Life Cycle is not always Shaped like a Wave Form!

12manage is looking for contributors...


 
Product Life Cycle > Best Practices Premium

The Product Life Cycle is not always Shaped like a Wave Form!
Helen
The wave form is not carved in stone. Sometimes a product (or service) that is already in its Maturity or even Decline phase can suddenly re-emerge in a growth phase. Often this is the result of a technology breakthrough or of a crisis.
Example: TVs after the flat screens were invented. Or coal during an oil crisis.
Though some people may argue that in the case of a technology breakthrough it's not the same product anymore.
 

 
Variations on clean wave patternsSign up
Philippe
Other reasons for disturbances of the wave form ar...
 

 
Life Cycle formSign up
Bertus
Also changes in the taste of customers and even su...
 

 
Product Life Cycle not SymmetricalSign up
Dr.P.L.Narasimhan
Please permit me to add few comments on this infor...
 

 
Distinguish between Product LC and Brand LCSign up
Dr. Uditha Liyanage
A distinction must be made between the Product Lif...
 

 
No Revitalising in the Maturity StageSign up
Sandeep Dogra
The Maturity stage is a honeymoon period for any p...
 

 
Product life cycle profit vs volumeSign up
Mats
Another disturbing factor is that the actual produ...
 

 
The decline is the beginning of a new cycle.Sign up
Wilians Rizzo
The decline phase starts when a new product appear...
 

 
Product Lifecycle ModelSign up
Dr Adrian Boucher
Although the general characteristics of the PLC mo...
 

 
Crossing the Chasm, Product ManagerSign up
Keita Gunji, Member
In case of high-tech industry, we consider the dif...
 

 
 

  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  


Special Interest Group Leader

You here


More on Product Life Cycle
Summary
Forum

Best Practices
  • The Product Life Cycle is not always Shaped like a Wave Form!

Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 23-7-2018. All names of their owners.