Bundle Pricing, also called "Price Bundling" or "Product Bundling", is a strategy where two or more products/services are clubbed together and sold at a single price, often at a price lower than the cumulative prices of individual components. Bundle Pricing is one of the strategies for Product Mix Pricing. The main proposition for Bundling is to sell a product which the customer desires along with another product that the customer does not desist. Typically, complementary products are clubbed together in a bundle, for example, selling a t-shirt with a pair of jeans. Firms may also attempt to club together items from different product categories, for example, selling a small packet of biscuits with a bottle of jam/marmalade.
Bundle Pricing finds many applications in Consumer Durables, FMCG, Apparels, TVs, Internet Services, Automobiles, Restaurants, Software, Banking, Insurance, etc.
WHEN TO USE BUNDLE PRICING? APPLICATIONS
Selling a standalone product/service that doesn't sell w (...) Read more? Sign up for free