Product Line Pricing

Price Setting (Pricing)
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Ignatius D
Manager, India
Product Line Pricing or Price Lining is the process used by manufacturers and retailers of separating goods into cost categories in order to create various quality levels in the minds of customers. Effective product line pricing by a firm will usually involve putting sufficient price gaps between categories to inform prospective buyers of quality differentials. Normally companies have a range of products (rather than single products). Pricing then typically starts at the most basic, simplest product. As we go up the product line, features or other differentiators are being added to the product and the price is increased accordingly. ASPECTS OF PRODUCT LINE PRICING The difference in the price from one product to the next level is called a "price step". The amount (size) of the price step needs to be planned carefully as it may change consumers' perceptions. If the step is too small, consumers may pick up a product higher in the product line too easily. If the price (...) Read more? Sign up for free

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Pricing Techniques Using Product Lines

Several (similar) pricing tactics and techniques c (...)

 

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