Co-creation is Real: Facebook Example

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Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic . (...) Read more? Sign up for free

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		12manage Example of Co-Creation Jaap de Jonge, Editor, Netherlands
	Thank you Christoph, well put. 12manage is another example of co-creation in which 12manage is providing the infrastructure plus content (summaries of management methods), and the members are sharing and offering management know-how (through summarizing additional methods, sharing their own views/blogs, and entering forum comments and reactions such as this one). Also our members are able to give improvement suggestions, which feed our R&D process. It's key to see that the members are not only engaging with the company in this co-creation process, but also communicate and exchange business opportunities among each other (through participation in Special Interest Groups and Communities).

		Consult your Potential Users AMOS APPIAH, Manager, Ghana, Member
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		Co-creation of Facebook Cj Thompson
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		Co-creation - Prototype Development in Early Stage Product Design Elizabeth Coleman, Innovation Consultant, New Zealand, Member
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		Emergent Context and Content David M. ONeill, Business Consultant, United States, Member
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		Co Creation vs Customization Dr Sanjeev Sood, Entrepreneur, India, Member
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		Co-Creation in Health Sector Frederick Price, Philippines, Member
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		Co-creation is Aesthetic Value Firstep Eapl Astimen, Manager, Indonesia, Member
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		Co-creation and Shared Sense of Belonging SANAJI, Teacher, Indonesia, Member
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		Co-creation Prototype Development in Early Stage Production Design Thompson
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		Co-creation in Planning John Minett, Director, United States, Member
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		Facebook is not Co-creation Christian Ehlers, Student (University), Denmark, Member
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