Co-creation is Real: Facebook Example

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Co-creation is Real: Facebook Example
Christoph Drefers, Member
Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research.... Register

12manage Example of Co-CreationSign up
Jaap de Jonge, Editor
Thank you Christoph, well put. 12manage is anot...

Consult your Potential UsersSign up
I think my brother is right. Facebook, with time w...

Co-creation of FacebookSign up
Cj Thompson, Member
Excellent observation Christoph, I agree that Face...

Co-creation - Prototype Development in Early Stage Product DesignSign up
Elizabeth Coleman, Member
The original Facebook team did not consult thei...

Emergent Context and ContentSign up
David M. ONeill, Member
The co-creation effect is an example of emergen...

Co Creation vs CustomizationSign up
Dr Sanjeev Sood, Member
The consumer today is a co-configurer or co-cre...

Co-Creation in Health SectorSign up
Frederick Price, Member
I don't believe it's fair to say that the health c...

Co-creation is Aesthetic ValueSign up
Firstep Eapl Astimen, Member
Co-creation is one aesthetic element to drive know...

Co-creation and Shared Sense of BelongingSign up
SANAJI, Member
One of the important question is the willingnes...


Co-creation in PlanningSign up
John Minett, Member
Although 'public participation' is required by law...

Facebook is not Co-creationSign up
Christian Ehlers, Member
Notice what co-creation is not. It is neither the ...


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