Co-creation is Real: Facebook Example

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Co-Creation > Best Practices > Co-creation is Real: Facebook Example

Co-creation is Real: Facebook Example
Christoph Drefers, Business Consultant, New Zealand, Member
Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic . (...) Read more? Sign up for free

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  12manage Example of Co-Creation
Jaap de Jonge, Editor, Netherlands
  Thank you Christoph, well put. 12manage is another example of co-creation in which 12manage is providing the infrastructure plus content (summaries of management methods), and the members are sharing and offering management know-how (through summarizing additional methods, sharing their own views/blogs, and entering forum comments and reactions such as this one).
Also our members are able to give improvement suggestions, which feed our R&D process.
It's key to see that the members are not only engaging with the company in this co-creation process, but also communicate and exchange business opportunities among each other (through participation in Special Interest Groups and Communities).

  Consult your Potential Users
AMOS APPIAH, Manager, Ghana, Member

  Co-creation of Facebook
Cj Thompson

  Co-creation - Prototype Development in Early Stage Product Design
Elizabeth Coleman, Innovation Consultant, New Zealand, Member

  Emergent Context and Content
David M. ONeill, Business Consultant, United States, Member

  Co Creation vs Customization
Dr Sanjeev Sood, Entrepreneur, India, Member

  Co-Creation in Health Sector
Frederick Price, Philippines, Member

  Co-creation is Aesthetic Value
Firstep Eapl Astimen, Manager, Indonesia, Member

  Co-creation and Shared Sense of Belonging
SANAJI, Teacher, Indonesia, Member

  Co-creation in Planning
John Minett, Director, United States, Member

  Facebook is not Co-creation
Christian Ehlers, Student (University), Denmark, Member

Special Interest Group Leader

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Value Co-creation in FMCG
Best Practices
Co-creation is Real: Facebook Example
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Internal and External Views and Values of Co-creation
Co-creation also in Health Care!
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Some Technical Tools for Co-creation
Co-creation in Services has Strategic Value
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