Co-creation is Real: Facebook Example

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Co-Creation > Best Practices > Co-creation is Real: Facebook Example

Co-creation is Real: Facebook Example
Christoph Drefers, Business Consultant, New Zealand, Member
Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic . (...) Read more? Sign up for free
 

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12manage Example of Co-Creation
Jaap de Jonge, Management Consultant, Netherlands
Thank you Christoph, well put. 12manage is another example of co-creation in which 12manage is providing the infrastructure plus content (summaries of management methods), and the members are sharing and offering management know-how (through summarizing additional methods, sharing their own views/blogs, and entering forum comments and reactions such as this one).
Also our members are able to give improvement suggestions, which feed our R&D process.
It's key to see that the members are not only engaging with the company in this co-creation process, but also communicate and exchange business opportunities among each other (through participation in Special Interest Groups and Communities).
 

 
Consult your Potential Users
AMOS APPIAH, Manager, Ghana, Member
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Co-creation of Facebook
Cj Thompson
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Co-creation - Prototype Development in Early Stage Product Design
Elizabeth Coleman, Business Consultant, New Zealand, Member
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Emergent Context and Content
David M. ONeill, Business Consultant, United States, Member
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Co Creation vs Customization
Dr Sanjeev Sood, Entrepreneur, India, Member
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Co-Creation in Health Sector
Frederick Price, Philippines, Member
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Co-creation is Aesthetic Value
Firstep Eapl Astimen, Manager, Indonesia, Member
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Co-creation and Shared Sense of Belonging
SANAJI, Teacher, Indonesia, Member
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Co-creation in Planning
John Minett, Director, United States, Member
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Facebook is not Co-creation
Christian Ehlers, Student (University), Denmark, Member
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