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Co-creation is Real: Facebook Example
Christoph Drefers, Member
Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research.... Register
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