Co-creation is Real: Facebook Example

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Christoph Drefers, New Zealand

Co-creation is Real: Facebook Example

Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research.


Jaap de Jonge
Editor, Netherlands

12manage Example of Co-Creation

Thank you Christoph, well put. 12manage is another example of co-creation in which 12manage is providing the infrastructure plus content (summaries of management methods), and the members are sharing and offering management know-how (through summarizing additional methods, sharing their own views/blogs, and entering forum comments and reactions such as this one).
Also our members are able to give improvement suggestions, which feed our R&D process.
It's key to see that the members are not only engaging with the company in this co-creation process, but also communicate and exchange business opportunities among each other (through participation in Special Interest Groups and Communities).

Manager, Ghana

Consult your Potential Users

I think my brother is right. Facebook, with time will change not only in appearance but also in sett... Sign up

Cj Thompson, USA

Co-creation of Facebook

Excellent observation Christoph, I agree that Facebook is a co-creating company simply based on the ... Sign up

Elizabeth Coleman
Innovation Consultant, New Zealand

Co-creation - Prototype Development in Early Stage Product Design

The original Facebook team did not consult their community when they launched a new feature - the no... Sign up

David M. ONeill
Business Consultant, United States

Emergent Context and Content

The co-creation effect is an example of emergence. Facebook and other communications facilities exhi... Sign up

Dr Sanjeev Sood
Entrepreneur, India

Co Creation vs Customization

The consumer today is a co-configurer or co-creator of the service or product he receives. This is r... Sign up

Frederick Price

Co-Creation in Health Sector

I don't believe it's fair to say that the health care consumer is neglected, except in rare instance... Sign up

Firstep Eapl Astimen
Manager, Indonesia

Co-creation is Aesthetic Value

Co-creation is one aesthetic element to drive knowledge creation and innovation. It is based on a fu... Sign up

Teacher, Indonesia

Co-creation and Shared Sense of Belonging

One of the important question is the willingness of customers to cooperate with others and with the ... Sign up

Thompson, USA

Co-creation Prototype Development in Early Stage Production Design

@Elizabeth Coleman : You make an excellent point Elizabeth, co-creation was not used for the users o... Sign up

John Minett
Director, United States

Co-creation in Planning

Although 'public participation' is required by law in much planning and development, the actual proc... Sign up

Christian Ehlers
Student (University), Denmark

Facebook is not Co-creation

Notice what co-creation is not. It is neither the transfer nor outsourcing of activities to customer... Sign up


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Co-creation also in Health Care!
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Special Interest Group

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