Co-creation is Real: Facebook Example


 
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Co-creation is Real: Facebook Example
Christoph Drefers, Business Consultant, New Zealand

Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research.... Register
 

 
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Co-creation - Prototype Development in Early Stage Product Design
Elizabeth Coleman, Business Consultant, New Zealand
 

 
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Dr Sanjeev Sood, Entrepreneur, India
 

 
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Frederick Price, Other, Philippines
 

 
Co-creation is Aesthetic Value
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Co-creation in Planning
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Facebook is not Co-creation
Christian Ehlers, Student (University), Denmark
 

 
 

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