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Christoph Drefers, New Zealand
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Co-creation is Real: Facebook Example
Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research.
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Jaap de Jonge
Editor, Netherlands
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12manage Example of Co-Creation
Thank you Christoph, well put. 12manage is another example of co-creation in which 12manage is providing the infrastructure plus content (summaries of management methods), and the members are sharing and offering management know-how (through summarizing additional methods, sharing their own views/blogs, and entering forum comments and reactions such as this one).
Also our members are able to give improvement suggestions, which feed our R&D process.
It's key to see that the members are not only engaging with the company in this co-creation process, but also communicate and exchange business opportunities among each other (through participation in Special Interest Groups and Communities).
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AMOS APPIAH
Manager, Ghana
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Consult your Potential Users
I think my brother is right. Facebook, with time will change not only in appearance but also in settings. Users of Faceb...
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Cj Thompson, USA
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Co-creation of Facebook
Excellent observation Christoph, I agree that Facebook is a co-creating company simply based on the social network model...
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Elizabeth Coleman
Innovation Consultant, New Zealand
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Co-creation - Prototype Development in Early Stage Product Design
The original Facebook team did not consult their community when they launched a new feature - the notification of update...
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David M. ONeill
Business Consultant, United States
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Emergent Context and Content
The co-creation effect is an example of emergence. Facebook and other communications facilities exhibit this effect. Sim...
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Dr Sanjeev Sood
Entrepreneur, India
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Co Creation vs Customization
The consumer today is a co-configurer or co-creator of the service or product he receives. This is required most in sect...
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Frederick Price
Philippines
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Co-Creation in Health Sector
I don't believe it's fair to say that the health care consumer is neglected, except in rare instances. Information assym...
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Firstep Eapl Astimen
Manager, Indonesia
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Co-creation is Aesthetic Value
Co-creation is one aesthetic element to drive knowledge creation and innovation. It is based on a fundamental shared con...
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SANAJI
Teacher, Indonesia
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Co-creation and Shared Sense of Belonging
One of the important question is the willingness of customers to cooperate with others and with the provider to create o...
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Thompson, USA
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Co-creation Prototype Development in Early Stage Production Design
@Elizabeth Coleman : You make an excellent point Elizabeth, co-creation was not used for the users of Facebook, it was u...
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John Minett
Director, United States
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Co-creation in Planning
Although 'public participation' is required by law in much planning and development, the actual process is often little ...
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Christian Ehlers
Student (University), Denmark
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Facebook is not Co-creation
Notice what co-creation is not. It is neither the transfer nor outsourcing of activities to customers, nor a marginal cu...
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