Co-creation is Real: Facebook Example

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Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research. (...) Read more? Sign up for free

		Jaap de Jonge Editor, Netherlands
	12manage Example of Co-Creation Thank you Christoph, well put. 12manage is another example of co-creation in which 12manage is providing the infrastructure plus content (summaries of management methods), and the members are sharing and offering management know-how (through summarizing additional methods, sharing their own views/blogs, and entering forum comments and reactions such as this one). Also our members are able to give improvement suggestions, which feed our R&D process. It's key to see that the members are not only engaging with the company in this co-creation process, but also communicate and exchange business opportunities among each other (through participation in Special Interest Groups and Communities).

		AMOS APPIAH Manager, Ghana
	Consult your Potential Users I think my brother is right. Facebook, with time w (...)

		Cj Thompson
	Co-creation of Facebook Excellent observation Christoph, I agree that Face (...)

		Elizabeth Coleman Innovation Consultant, New Zealand
	Co-creation - Prototype Development in Early Stage Product Design The original Facebook team did not consult their c (...)

		David M. ONeill Business Consultant, United States
	Emergent Context and Content The co-creation effect is an example of emergence. (...)

		Dr Sanjeev Sood Entrepreneur, India
	Co Creation vs Customization The consumer today is a co-configurer or co-creato (...)

		Frederick Price Philippines
	Co-Creation in Health Sector I don't believe it's fair to say that the health c (...)

		Firstep Eapl Astimen Manager, Indonesia
	Co-creation is Aesthetic Value Co-creation is one aesthetic element to drive know (...)

		SANAJI Teacher, Indonesia
	Co-creation and Shared Sense of Belonging One of the important question is the willingness o (...)

		Thompson
	Co-creation Prototype Development in Early Stage Production Design @Elizabeth Coleman : You make an excellent point E (...)

		John Minett Director, United States
	Co-creation in Planning Although 'public participation' is required by law (...)

		Christian Ehlers Student (University), Denmark
	Facebook is not Co-creation Notice what co-creation is not. It is neither the (...)