Co-creation is Real: Facebook Example

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Co-creation is Real: Facebook Example
Christoph Drefers, Business Consultant, New Zealand

Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research.... Register

12manage Example of Co-Creation
Jaap de Jonge, Editor, Netherlands
Thank you Christoph, well put. 12manage is anot...

Consult your Potential Users
AMOS APPIAH, Manager, Ghana
I think my brother is right. Facebook, with time w...

Co-creation of Facebook
Cj Thompson, Other, USA
Excellent observation Christoph, I agree that Face...

Co-creation - Prototype Development in Early Stage Product Design
Elizabeth Coleman, Business Consultant, New Zealand
The original Facebook team did not consult thei...

Emergent Context and Content
David M. ONeill, Business Consultant, United States
The co-creation effect is an example of emergen...

Co Creation vs Customization
Dr Sanjeev Sood, Entrepreneur, India
The consumer today is a co-configurer or co-cre...

Co-Creation in Health Sector
Frederick Price, Other, Philippines
I don't believe it's fair to say that the health c...

Co-creation is Aesthetic Value
Firstep Eapl Astimen, Manager, Indonesia
Co-creation is one aesthetic element to drive know...

Co-creation and Shared Sense of Belonging
SANAJI, Teacher, Indonesia
One of the important question is the willingnes...


Co-creation in Planning
John Minett, Director, United States
Although 'public participation' is required by law...

Facebook is not Co-creation
Christian Ehlers, Student (University), Denmark
Notice what co-creation is not. It is neither the ...


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