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Co-creation is Real: Facebook Example
Christoph Drefers, Business Consultant, New Zealand, Member
Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research....
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12manage Example of Co-Creation
Jaap de Jonge, CEO, Netherlands, Editor Thank you Christoph, well put. 12manage is another example of co-creation in which 12manage is providing the infrastructure plus content (summa... |
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Consult your Potential Users
AMOS APPIAH, Manager, Ghana, Member I think my brother is right. Facebook, with time will change not only in appearance but also in settings. Users of Facebook will demand additional fea... |
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Co-creation of Facebook
Cj Thompson, Member Excellent observation Christoph, I agree that Facebook is a co-creating company simply based on the social network model of its members adding other c... |
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Emergent Context and Content
David M. ONeill, Business Consultant, United States, Member The co-creation effect is an example of emergence. Facebook and other communications facilities exhibit this effect. Simple sequential email al... |
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Co Creation vs Customization
Dr Sanjeev Sood, Entrepreneur, India, Member The consumer today is a co-configurer or co-creator of the service or product he receives. This is required most in sectors like health care se... |
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Co-Creation in Health Sector
Frederick Price, Philippines, Member I don't believe it's fair to say that the health care consumer is neglected, except in rare instances. Information assymetry does exist, though. Altho... |
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Co-creation is Aesthetic Value
Firstep Eapl Astimen, Manager, Indonesia, Member Co-creation is one aesthetic element to drive knowledge creation and innovation. It is based on a fundamental shared context between the firm and the ... |
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Co-creation and Shared Sense of Belonging
SANAJI, Teacher, Indonesia, Member One of the important question is the willingness of customers to cooperate with others and with the provider to create or enhance value for the... |
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Co-creation in Planning
John Minett, Director, United States, Member Although 'public participation' is required by law in much planning and development, the actual process is often little more than lip service. The pla... |
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Facebook is not Co-creation
Christian Ehlers, Student (University), Denmark, Member Notice what co-creation is not. It is neither the transfer nor outsourcing of activities to customers, nor a marginal customization of products and se... |
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Special Interest Group Leader
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Co-Creation
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