Co-creation is Real: Facebook Example

      
			              Best Practices
			            
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		            		Christoph Drefers, New Zealand
			            
Co-creation is Real: Facebook Example

	          		Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research.
				      
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						            	Jaap de Jonge
Editor, Netherlands
												
				                12manage Example of Co-Creation

													Thank you Christoph, well put. 12manage is another example of co-creation in which 12manage is providing the infrastructure plus content (summaries of management methods), and the members are sharing and offering management know-how (through summarizing additional methods, sharing their own views/blogs, and entering forum comments and reactions such as this one).

Also our members are able to give improvement suggestions, which feed our R&D process.

It's key to see that the members are not only engaging with the company in this co-creation process, but also communicate and exchange business opportunities among each other (through participation in Special Interest Groups and Communities).
				                
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						            	AMOS APPIAH
Manager, Ghana
												
				                Consult your Potential Users

													I think my brother is right. Facebook, with time will change not only in appearance but also in sett... Sign up
				              
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						            	Cj Thompson, USA
												
				                Co-creation of Facebook

													Excellent observation Christoph, I agree that Facebook is a co-creating company simply based on the ... Sign up
				              
										              2

						            	Elizabeth Coleman
Innovation Consultant, New Zealand
												
				                Co-creation - Prototype Development in Early Stage Product Design

													The original Facebook team did not consult their community when they launched a new feature - the no... Sign up
				              
										              0

						            	David M. ONeill
Business Consultant, United States
												
				                Emergent Context and Content

													The co-creation effect is an example of emergence. Facebook and other communications facilities exhi... Sign up
				              
										              1

						            	Dr Sanjeev Sood
Entrepreneur, India
												
				                Co Creation vs Customization

													The consumer today is a co-configurer or co-creator of the service or product he receives. This is r... Sign up
				              
										              1

						            	Frederick Price
Philippines
												
				                Co-Creation in Health Sector

													I don't believe it's fair to say that the health care consumer is neglected, except in rare instance... Sign up
				              
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						            	Firstep Eapl Astimen
Manager, Indonesia
												
				                Co-creation is Aesthetic Value

													Co-creation is one aesthetic element to drive knowledge creation and innovation. It is based on a fu... Sign up
				              
										              2

						            	SANAJI
Teacher, Indonesia
												
				                Co-creation and Shared Sense of Belonging

													One of the important question is the willingness of customers to cooperate with others and with the ... Sign up
				              
										              0

						            	Thompson, USA
												
				                Co-creation Prototype Development in Early Stage Production Design

													@Elizabeth Coleman : You make an excellent point Elizabeth, co-creation was not used for the users o... Sign up
				              
										              0

						            	John Minett
Director, United States
												
				                Co-creation in Planning

													Although 'public participation' is required by law in much planning and development, the actual proc... Sign up
				              
										              2

						            	Christian Ehlers
Student (University), Denmark
												
				                Facebook is not Co-creation

													Notice what co-creation is not. It is neither the transfer nor outsourcing of activities to customer... Sign up
				              
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		                            More on Co-Creation:
		                          
													            	Summary
													            
												              Discussion Topics
												            
		                          	👀Co-creation is Real: Facebook Example
Implementing Co-creation Internally?
Co-creation in Service Sector
🔥Review of WIKINOMICS (Tapscott)
How to Start with Co-Creation?
Combination of Inside-out and Outside -in
Internal and External Views and Values of Co-creation
Value Co-creation in FMCG
Co-creation also in Health Care!
Open Innovation Strategy
Some Technical Tools for Co-creation
Co-creation in Services has Strategic Value
How to Figure Out the Right Custormers?

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