Co-creation is Real: Facebook Example

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Co-creation is Real: Facebook Example
Christoph Drefers, Member
Co-creation is real and here now. Take Facebook: infrastructure supplied by company, content supplied by market. The key to successful co-creation is identifying and engaging the right customer group. Every product and service has a group of highly engaged and passionate advocates who love to contribute. The trick is to find them and collaborate with an open mind. This process is fundamentally different from classic Focus Group research.... Register

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Jaap de Jonge
Thank you Christoph, well put. 12manage is anot...

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I think my brother is right. Facebook, with time w...

Co-creation of FacebookSign up
Cj Thompson
Excellent observation Christoph, I agree that Face...

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Elizabeth Coleman
The original Facebook team did not consult thei...

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David M. ONeill
The co-creation effect is an example of emergen...

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Dr Sanjeev Sood
The consumer today is a co-configurer or co-cre...

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Frederick Price
I don't believe it's fair to say that the health c...

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Firstep Eapl Astimen
Co-creation is one aesthetic element to drive know...

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One of the important question is the willingnes...


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John Minett
Although 'public participation' is required by law...

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Christian Ehlers
Notice what co-creation is not. It is neither the ...


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