Co-creation in Services has Strategic Value




Co-Creation
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Pertti Ollila, Finland

Co-creation in Services has Strategic Value

I work for a company in the service business. Only early last year we started to implement CEM (Customer Experience Management) methods. However the recession has hit us extremely hard and the company is fighting for its life now.
We will survive but it will take some time, of course. Luckily we have not ceased development but we are striving for a new strategy for innovation activities. And this is where the co-creation comes to the picture. As to previous experiences, there are some but they cannot really be defined as "co-creation". They have rather been focus group / customer panel type of approaches, in which selected, active customers have had their say for or against a new service and/or its details.
Personally I view co-creation as more of strategic value, also for service industry.
 
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Christian Ehlers
Student (University), Denmark
 

Explain 'co-creation as More of Strategic Value'?

What you describe is more of lead user method approach. If you begin to adopt to co-creation, then ... Sign up

   

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