Co-creation in Services has Strategic Value

Co-Creation > Best Practices Log in

Co-creation in Services has Strategic Value
Pertti Ollila
I work for a company in the service business. Only early last year we started to implement CEM (Customer Experience Management) methods. However the recession has hit us extremely hard and the company is fighting for its life now.
We will survive but it will take some time, of course. Luckily we have not ceased development but we are striving for a new strategy for innovation activities. And this is where the co-creation comes to the picture. As to previous experiences, there are some but they cannot really be defined as "co-creation". They have rather been focus group / customer panel type of approaches, in which selected, active customers have had their say for or against a new service and/or its details.
Personally I view co-creation as more of strategic value, also for service industry.

Explain 'co-creation as More of Strategic Value'?
Christian Ehlers, Student (University), Denmark, Member
What you describe is more of lead user method approach.
If you begin to adopt to co-creation, then this of cause will have an impact on your stra...Sign up



Special Interest Group Leader


Best Practices
Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 20-11-2018. All names of their owners.