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Rohit Kuttappan
CxO / Board, India
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How does co-creation apply to the service sector? Any examples? (...) Read more? Sign up for free
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Ceferino Dulay, Jr.
Philippines
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Co-creation in Services
There is a strategic value in working with clients especially in the service industry.
But since cost, speed, value, etc. are also very important especially during recession, it would be a big help if internal systems are also improved but always taking the customers' viewpoint.
Internal teams can be formed for this and they can be a rich source of innovations. Don't look at the team projects as something separate but as part of your work routine and so, should result into "employee team experience".
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Ivo Dewit
Teacher, Belgium
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Co-creation: Product Development <> Service Development
In addition to Rohit:
1. Are there specific differences in appying co-creation in product development and service development?
2. How does this - methodologically spoken - effect the (fuzzy) front-end of innovation?
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Marie Morner Jansson
Management Consultant, Sweden
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User Involvement and Customer Driven Process: KIT
It’s possible to implement co-creation into the se (...)
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Christian Ehlers
Student (University), Denmark
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Co-Creation Example at Starbucks, DART and Co-creation
Starbucks is an interesting example. They have a w (...)
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Bijoylaxmi Sarmah
Analyst, India
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Co-creation in Service Sector India
Can someone please tell me few examples of co-crea (...)
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