Co-creation in Service Sector

Co-creation in Services
Ceferino Dulay, Jr., Philippines, Member
There is a strategic value in working with clients especially in the service industry.
But since cost, speed, value, etc. are also very important especially during recession, it would be a big help if internal systems are also improved but always taking the customers' viewpoint.
Internal teams can be formed for this and they can be a rich source of innovations. Don't look at the team projects as something separate but as part of your work routine and so, should result into "employee team experience".

Co-creation: Product Development <> Service Development
Ivo Dewit, Teacher, Belgium, Member
In addition to Rohit:
1. Are there specific differences in appying co-creation in product development and service development?
2. How does this - methodologically spoken - effect the (fuzzy) front-end of innovation?

User Involvement and Customer Driven Process: KIT
Marie Morner Jansson, Management Consultant, Sweden, Member

Co-Creation Example at Starbucks, DART and Co-creation
Christian Ehlers, Student (University), Denmark, Member

Co-creation in Service Sector India
Bijoylaxmi Sarmah, Analyst, India, Member