Co-creation in Service Sector

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Best Practices
Rohit Kuttappan
CxO / Board, India

Co-creation in Service Sector

How does co-creation apply to the service sector? Any examples?

  Ceferino Dulay, Jr.

Co-creation in Services

There is a strategic value in working with clients especially in the service industry.
But since cost, speed, value, etc. are also very important especially during recession, it would be a big help if internal systems are also improved but always taking the customers' viewpoint.
Internal teams can be formed for this and they can be a rich source of innovations. Don't look at the team projects as something separate but as part of your work routine and so, should result into "employee team experience".

  Ivo Dewit
Teacher, Belgium

Co-creation: Product Development <> Service Development

In addition to Rohit:
1. Are there specific differences in appying co-creation in product development and service development?
2. How does this - methodologically spoken - effect the (fuzzy) front-end of innovation?

  Marie Morner Jansson
Management Consultant, Sweden

User Involvement and Customer Driven Process: KIT

Itís possible to implement co-creation into the service sector in an efficient way through involving the user/customer i...

  Christian Ehlers
Student (University), Denmark

Co-Creation Example at Starbucks, DART and Co-creation

Starbucks is an interesting example. They have a website where they interact with their customers about what they like, ...

  Bijoylaxmi Sarmah
Analyst, India

Co-creation in Service Sector India

Can someone please tell me few examples of co-creation happening in India in the service sector (such as financial secto...


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