Open Innovation Strategy

Co-Creation
Knowledge Center

  

Next Topic
Co-Creation > Forum > Open Innovation Strategy

Open Innovation Strategy
Jaap de Jonge, Management Consultant, Netherlands
According to Johan Saunders of Sara Lee (in 'Handboek Communities', 2009, p 32-34), companies can use an 'open innovation' strategy to interact with both customers and other relations (e.g. suppliers) in order to discover ideas or solutions for important problems they are facing. Benefits of open innovation. By leveraging internet techology, open innovation can offer a number of benefits compared to traditional co-creation: 1. The participation is more active (questions can be more open and less predefined) 2. The participation is more interactive (facilitating other people to add builds to an initial idea) 3. Achieve an interesting mix of product development and commercializing (the participation involves a much larger number of participants and the idea is already shared, agreed and starts to 'live'). (...) Read more? Sign up for free 		 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

         
Special Interest Group Leader

Interested? Sign up for free.


Co-Creation
Summary
Forum
Best Practices


Co-Creation
Knowledge Center

  

Next Topic


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.2 - Last updated: 6-12-2019. All names ™ of their owners.