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Implementing Co-creation Internally?
Ceferino Dulay, Jr., Philippines, Member
What would possibly happen if co-creation were implemented within the firm, looking at management as the provider of "products" - business directions, empowerment, etc. And the employees as the users of these "products" - designing how directions can be implemented at their level, ensuring proper workflow and timetables, etc. This means close alignment of all activities in all areas and levels and each side learning from the other.
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Internal Wikies and Blogs
David M. ONeill, Business Consultant, United States, Member Companies prepared for the negative potential may be served well by supporting internal wikies and blogs for these generative purposes.
Note: the co-creation process as exhibited in these newer interactive forms are a more raw (non-mediate) form of group perspective generation such as the Delphi Method.
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