Community Marketing in Developing Countries

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Community Marketing in Developing Countries
Anneke Zwart, Student (University), Netherlands, Member
Due to the lack of well-functioning distribution networks in developing countries, potential buyers in those countries are hard to reach. In such economies/countries, organizations need to use unconventional marketing strategies to expand their market base. An important term for organizations that try to expand their market through reach such new consumer segments is "Community Marketing". Community marketing refers to the usage of a range of partners that have access to certain customer segments in communities that are difficult to reach, so as to gain knowledge and access to those difficult-to-reach communities and find ways to gain respect and trust in such communities. Community marketing can help organizations to expand their market base especially in those regions in which conventional marketing strategies are unsuccessful. Through the creation of partnerships with groups that have access to specific customer segments, a large part of relatively inaccessible number of consum (...) Read more? Sign up for free

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Bottom of the Pyramid
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