Community Marketing in Developing Countries

Bottom of the Pyramid
Knowledge Center

 
Bottom of the Pyramid > Forum

New Topic


Anneke Zwart
Student (University), Netherlands
Due to the lack of well-functioning distribution networks in developing countries, potential buyers in those countries are hard to reach. In such economies/countries, organizations need to use unconventional marketing strategies to expand their market base. An important term for organizations that try to expand their market through reach such new consumer segments is "Community Marketing". Community marketing refers to the usage of a range of partners that have access to certain customer segments in communities that are difficult to reach, so as to gain knowledge and access to those difficult-to-reach communities and find ways to gain respect and trust in such communities. Community marketing can help organizations to expand their market base especially in those regions in which conventional marketing strategies are unsuccessful. Through the creation of partnerships with groups that have access to specific customer segments, a large part of relatively inaccessible number of consum (...) Read more? Sign up for free

 

More on Bottom of the Pyramid
Summary
Forum
Increase the Whole Pyramid
Bottom of the Pyramid and Technology
Bottom of the Pyramid Concept by CK Prahalad is Profound
Bottom of the Pyramid People and SMEs
Packaging at the Bottom of the Pyramid
The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
Using House of Quality With Bottom of the Pyramid Framework
Enabling Bottom of the Pyramid (BOP) Entrepreneurs
Definition of Informal Economy
Problem with Bottom of Pyramid
Responsibility of International Corporations
Why Informal Economies can Become Larger than Illegal Economies
Bottom of Pyramid and Network Marketing Hybrid Plan
🔥Effective Humanitairian Aid to BOP Countries: The Case of Haiti
Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
Relations Between Informal & Formal Sector
Rural Marketing - Rural (Tourism) Marketing
Best Practices in Extending Medical Facilities to the Poor
Community Marketing in Developing Countries
Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
Ideas for Development Phase of Papua New Guinea
Bottom of Pyramid People?
Bottom of the Pyramid (BOP) and Communication
Best Practices
Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
Fighthing Corruption in Developing Countries. The Role of Leaders
The Role of Government in Bottom of the Pyramid Thinking
A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
What is Jugaad? Meaning, Definitions and Examples
Lighting Up African Village Schools
Developing and Exporting Ideas From BOP Countries
Special Interest Group

Are you interested in Bottom of the Pyramid? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Bottom of the Pyramid
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 4-3-2021. All names of their owners.