Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets

Bottom of the Pyramid
Knowledge Center

 

Next Topic

Bottom of the Pyramid > Best Practices > Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets

Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
Anneke Zwart, Student (University), Netherlands, Member
It is often assumed that the behavioral trends and practices of consumers in BOP-markets are the same as in developed markets (only buyers have less money to spend). The general description of BOP-markets is not inconsistent with this assumption. That is because BOP-markets are often described as underdeveloped and emerging markets in which people have an annual income (PPP) that lies below US$1,500. (There are a total of 4 billion of these people) But the classification of BOP-markets does not only depend on the amount of inhabitants living below this annual income of US$1,500. According to Chikweche, Stanton and Fletcher (2012), additional constraints in the dynamic environments of BOP-markets ranging from economic, political, cultural factors to factors like infrastructure and the environment - should be acknowledged. Anyway, all these factors lead to differences in consumer decision making between BOP- and developed markets. For example, in many of these BOP-markets, consumer (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Interested? Sign up for free.


Bottom of the Pyramid
Summary
Forum
Why Informal Economies can Become Larger than Illegal Economies
🔥Effective Humanitairian Aid to BOP Countries: The Case of Haiti
Relations Between Informal & Formal Sector
Best Practices
🥇Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
🥈Fighthing Corruption in Developing Countries. The Role of Leaders
🥉The Role of Government in Bottom of the Pyramid Thinking
Increase the Whole Pyramid
A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
Bottom of the Pyramid and Technology
What is Jugaad? Meaning, Definitions and Examples
Bottom of the Pyramid Concept by CK Prahalad is Profound
Bottom of the Pyramid People and SMEs
Packaging at the Bottom of the Pyramid
The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
Using House of Quality With Bottom of the Pyramid Framework
Lighting Up African Village Schools
Developing and Exporting Ideas From BOP Countries
Enabling Bottom of the Pyramid (BOP) Entrepreneurs
Definition of Informal Economy
Problem with Bottom of Pyramid
Responsibility of International Corporations
Bottom of Pyramid and Network Marketing Hybrid Plan
Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
Rural Marketing - Rural (Tourism) Marketing
Best Practices in Extending Medical Facilities to the Poor
Community Marketing in Developing Countries
Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
Ideas for Development Phase of Papua New Guinea
Bottom of Pyramid People?
Bottom of the Pyramid (BOP) and Communication


Bottom of the Pyramid
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 2-7-2020. All names of their owners.