Packaging at the Bottom of the Pyramid

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Bottom of the Pyramid > Forum > Packaging at the Bottom of the Pyramid Packaging at the Bottom of the Pyramid Sam Kanywuiro Perhaps one can look at the BOP concept from the point of view that low income earners require to consume quality products as much as the individuals on the higher parts of the pyramid. Unfortunately those within BOP have limited budgets and they can only purchase the products in small quantities and less frequently. To make the products accessible, the manufacturers have to find innovative ways of packaging the products. The smaller packs' may fetch less profit margins but this may be countered by the higher turnover. One can also envisage a situation where some of the smaller packs consumers today may migrate to be the bigger pack consumers tomorrow; particularly the youth, who will have been hooked to the particular brand. (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in   Why Smaller Packs Sells More RAMDAS NAIDU, Student (MBA), India, Member With smaller packs you sell more and generate more profit. Smaller packages are within the budget of low income earners to purchase.

Special Interest Group Leader Interested? Sign up for free. Bottom of the Pyramid Summary Forum Fighthing Corruption in Developing Countries. The Role of Leaders Increase the Whole Pyramid A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible Bottom of the Pyramid People and SMEs Packaging at the Bottom of the Pyramid Using House of Quality With Bottom of the Pyramid Framework Lighting Up African Village Schools Developing and Exporting Ideas From BOP Countries Enabling Bottom of the Pyramid (BOP) Entrepreneurs Definition of Informal Economy Problem with Bottom of Pyramid Responsibility of International Corporations Why Informal Economies can Become Larger than Illegal Economies Bottom of Pyramid and Network Marketing Hybrid Plan Effective Humanitairian Aid to BOP Countries: The Case of Haiti Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More Relations Between Informal & Formal Sector Rural Marketing - Rural (Tourism) Marketing Best Practices in Extending Medical Facilities to the Poor Community Marketing in Developing Countries Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets Ideas for Development Phase of Papua New Guinea Bottom of Pyramid People? Bottom of the Pyramid (BOP) and Communication Best Practices Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers? The Role of Government in Bottom of the Pyramid Thinking Bottom of the Pyramid and Technology What is Jugaad? Meaning, Definitions and Examples Bottom of the Pyramid Concept by CK Prahalad is Profound The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries

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