A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible

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A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
Bantwal Prabhu, Member
Many present solutions to the developing countries are based on high tech and high cost. The problems of BOP countries is they need solutions of high tech but of low cost so they're applicable to a mass of population particularly in the areas of health care, education, poverty removal, urbanization, environment.
The solutions should evolve from BOP countries themselves with large financial inputs from World Bank and rich donor countries including technology for the outputs to be meaningful.

What are the Concerns at the Base of the Pyramid?
Jorge Canale, Member
In order to create products and marketing systems to the base of the pyramid, perhaps you should will first study and know very well, what are the concerns that people have at the base of the pyramid. Then, the product and marketing systems design, become.

Concerns at the Bop
Bantwal Prabhu, Member
@Jorge Canale: the people at the BOP have low earnings and require all support and means to lead a reasonable and decent life, particularly food, shelter, healthcare and education. To start with this can be subsidised by the governement by taxing the rich which will ultimately become self-sustaining.

Brand Consciousness and Price Sensitivity at the Bottom of the Pyramid
isaiah, Member
At the BOP, consumer preferences and choice are largely influenced by price; so cheaper subsitutes are generally preferred over expensive brands, products and services.
Price sensitivity is high and where a preferred brand becomes relatively expensive it is dropped for cheaper one.
Where subsitutes do not exist then reduced quantities of the available brand are bought i.e. there is a lower demand for the target brand.


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