Bottom of the Pyramid People and SMEs

Bottom of the Pyramid
Knowledge Center


joseph kwame freitas

Bottom of the Pyramid People and SMEs

The development of SME strategies to mobilize the financial resources of the BOP will help get the BOP out of the $2 per day zone.


Alabamarjara Itama
Entrepreneur, Nigeria

BOP and Top

The top dwellers seem to enjoy seeing the BOP dwellers. It's like their 'success or achievment' is measured or recognized by what they can afford but which the BOP can not.
Last year before I knew of CK Prahalad's profound work, I called my little children and discussed with them about the huge business opportunity with the BOP. I charged them to all think about that product or service is needed by nearly all, but will be so affordable that even a truck pusher can afford it. I told them, such product can sell more than a million a day, and with that, they would have made something like air and water, which everyone needs, and no one will be able to assume an air of superiority over another because everyone can afford it.

Julie Johnston

Why do we Always Assume Globalization is Good?

The author wrote "the poor cannot participate in the benefits of globalization." If I made $2 per da... Sign up


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Definition of Informal Economy
Enabling Bottom of the Pyramid (BOP) Entrepreneurs
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Responsibility of International Corporations
Rural Marketing - Rural (Tourism) Marketing
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Best Practices in Extending Medical Facilities to the Poor
Community Marketing in Developing Countries
Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
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Bottom of Pyramid People?
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