Bottom of the Pyramid and Technology




Bottom of the Pyramid
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Kofi Asiamah, Ghana

Bottom of the Pyramid and Technology

The assumption that only the developed world would appreciate and pay for new technology while previous technology are reserved for the poor, is a delusion. The poor equally appreciate new technology.
The world has become a global village - communication and information usage has become important for all tiers of the economic pyramid. In the part of the world where I live, the very poor who engage in farming, fishing and petty trading, use mobile phones for business communication just as a business executive in Europe or America would do. The bottom of the pyramid consumers are aware of emerging technologies in developed countries and yearn to have such technologies at their disposal to enable them produce or provide services.
MNCs (MTN, Zain, Airtel etc.) who have ventured into the bottom of the pyramid market in the last decade can testify that the opportunities that abound in that market are enormous.
 
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Bob Sutton
Guatemala
 

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