Bottom of the Pyramid and Technology

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Bottom of the Pyramid and Technology
Kofi Asiamah, Member
The assumption that only the developed world would appreciate and pay for new technology while previous technology are reserved for the poor, is a delusion. The poor equally appreciate new technology.
The world has become a global village - communication and information usage has become important for all tiers of the economic pyramid. In the part of the world where I live, the very poor who engage in farming, fishing and petty trading, use mobile phones for business communication just as a business executive in Europe or America would do. The bottom of the pyramid consumers are aware of emerging technologies in developed countries and yearn to have such technologies at their disposal to enable them produce or provide services.
MNCs (MTN, Zain, Airtel etc.) who have ventured into the bottom of the pyramid market in the last decade can testify that the opportunities that abound in that market are enormous.

Choice and Effective Development
Bob Sutton, Member
New technology that brings real (economic, social, environmental) and durable benefits to BOP customers also bring the benefit of making a choice. When means are scarce making wise choices about your money is vital to family health, security and well being.
Small, focused solutions that meet real needs (new led lighting for example) can allow people to move away from expensive kerosene and wasteful disposable batteries. This choice also reinforces a long-term view of savings and investments that is often tough when poverty rules your life and options.



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