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Bottom of the Pyramid and Technology

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Bottom of the Pyramid
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Kofi Asiamah, Ghana

Bottom of the Pyramid and Technology

The assumption that only the developed world would appreciate and pay for new technology while previous technology are reserved for the poor, is a delusion. The poor equally appreciate new technology.
The world has become a global village - communication and information usage has become important for all tiers of the economic pyramid. In the part of the world where I live, the very poor who engage in farming, fishing and petty trading, use mobile phones for business communication just as a business executive in Europe or America would do. The bottom of the pyramid consumers are aware of emerging technologies in developed countries and yearn to have such technologies at their disposal to enable them produce or provide services.
MNCs (MTN, Zain, Airtel etc.) who have ventured into the bottom of the pyramid market in the last decade can testify that the opportunities that abound in that market are enormous.
 
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Bob Sutton
Guatemala
 

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More on Bottom of the Pyramid:
Summary
Discussion Topics
topic Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
topic Fighthing Corruption in Developing Countries. The Role of Leaders
topic The Role of Government in Bottom of the Pyramid Thinking
topic Increase the Whole Pyramid
topic A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
👀Bottom of the Pyramid and Technology
topic Bottom of the Pyramid Concept by CK Prahalad is Profound
topic Bottom of the Pyramid People and SMEs
topic The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
topic What is Jugaad? Meaning, Definitions and Examples
topic Packaging at the Bottom of the Pyramid
topic Using House of Quality With Bottom of the Pyramid Framework
topic Developing and Exporting Ideas From BOP Countries
topic Lighting Up African Village Schools
topic Definition of Informal Economy
topic Enabling Bottom of the Pyramid (BOP) Entrepreneurs
topic Problems with Bottom of Pyramid
topic Responsibility of International Corporations
topic Rural Marketing - Rural (Tourism) Marketing
topic Why Informal Economies can Become Larger than Illegal Economies
topic Bottom of Pyramid and Network Marketing Hybrid Plan
🔥 Effective Humanitairian Aid to BOP Countries: The Case of Haiti
topic Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
topic Relations Between Informal & Formal Sector
topic Best Practices in Extending Medical Facilities to the Poor
topic Community Marketing in Developing Countries
topic Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
topic Ideas for Development Phase of Papua New Guinea
topic Bottom of Pyramid People?
topic Bottom of the Pyramid (BOP) and Communication
Special Interest Group

SIG Leader

Do you know a lot about Bottom of the Pyramid? Become our SIG Leader

Knowledge Center

Bottom of the Pyramid
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