Choice and Effective Development
Bob Sutton, Other, Guatemala
New technology that brings real (economic, social, environmental) and durable benefits to BOP customers also bring the benefit of making a choice. When means are scarce making wise choices about your money is vital
to family health, security and well being.
Small, focused solutions that meet real needs (new led lighting for example) can allow people to move away from expensive kerosene and wasteful disposable batteries. This choice also reinforces a long-term view of savings and investments that is often tough when poverty rules your life and options.