|
Pushyamitra
Entrepreneur, India
|
Rural Marketing - Rural (Tourism) Marketing
How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people?
X
Welcome to the Bottom of the Pyramid forum. The topic being discussed here is: "Rural Marketing - Rural (Tourism) Marketing".
Please sign up now to read all responses and to join this discussion yourself. It's free.
Log in
| |
|
Jan Megannon
Entrepreneur, Australia
|
|
Rural Tourism as a Collective Endeavour
I see rural tourism as a community industry, rather than an enterprise/corporate initiative. Saw the potential for this in South Africa, Indonesia and now again in Russia.
The rural industry (regardless of country) will give the tourist a 'native/ethnic' experience, versus a 'western' experience in a foreign country.
The opportunities for a collective offering (even in urban environments) existed during soccer world cup in South Africa, but they were never developed. The same opportunities still exist, but will require greater marketing effort as they are unable to encash on the benefits of a global event (e.g. guerilla marketing).
|
| |
|
Victor BIGWI
Accountant, Rwanda
|
|
What is Rural Marketing? How is it Done?
Who can tell more about rural marketing, how it's (...)
|
| |
|
Pushyamitra
Entrepreneur, India
|
|
The 4 A's of Rural Marketing
Rural marketing is somewhat different from traditi (...)
|
| |
|
Rakesh Gudur
Strategy Consultant, India
|
|
The Opportunity for Rural Travel and Tourism
This is a very good concept. A good market exists (...)
|
| |
|
Jaap de Jonge
Editor, Netherlands
|
|
The Paradox of Using Rural Tourism to Fight Unemployment
@Rakesh Gudur: Regarding your caution, I agree and (...)
|
|
|
|
|
More on Bottom of the Pyramid:
|
|
|
|
|
|
|
|
|
