Rural Marketing - Rural (Tourism) Marketing

Bottom of the Pyramid
Knowledge Center

Bottom of the Pyramid > Forum

New Topic

Entrepreneur, India
How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people? (...) Read more? Sign up for free

  Jan Megannon
Entrepreneur, Australia

Rural Tourism as a Collective Endeavour

I see rural tourism as a community industry, rather than an enterprise/corporate initiative. Saw the potential for this in South Africa, Indonesia and now again in Russia.
The rural industry (regardless of country) will give the tourist a 'native/ethnic' experience, versus a 'western' experience in a foreign country.
The opportunities for a collective offering (even in urban environments) existed during soccer world cup in South Africa, but they were never developed. The same opportunities still exist, but will require greater marketing effort as they are unable to encash on the benefits of a global event (e.g. guerilla marketing).

  Victor BIGWI
Accountant, Rwanda

What is Rural Marketing? How is it Done?

Who can tell more about rural marketing, how it's (...)

Entrepreneur, India

The 4 A's of Rural Marketing

Rural marketing is somewhat different from traditi (...)

  Rakesh Gudur
Strategy Consultant, India

The Opportunity for Rural Travel and Tourism

This is a very good concept. A good market exists (...)

  Jaap de Jonge
Editor, Netherlands

The Paradox of Using Rural Tourism to Fight Unemployment

@Rakesh Gudur: Regarding your caution, I agree and (...)


More on Bottom of the Pyramid
Increase the Whole Pyramid
Bottom of the Pyramid and Technology
Bottom of the Pyramid Concept by CK Prahalad is Profound
Bottom of the Pyramid People and SMEs
Packaging at the Bottom of the Pyramid
The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
Using House of Quality With Bottom of the Pyramid Framework
Enabling Bottom of the Pyramid (BOP) Entrepreneurs
Definition of Informal Economy
Problem with Bottom of Pyramid
Responsibility of International Corporations
Why Informal Economies can Become Larger than Illegal Economies
Bottom of Pyramid and Network Marketing Hybrid Plan
🔥Effective Humanitairian Aid to BOP Countries: The Case of Haiti
Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
Relations Between Informal & Formal Sector
Rural Marketing - Rural (Tourism) Marketing
Best Practices in Extending Medical Facilities to the Poor
Community Marketing in Developing Countries
Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
Ideas for Development Phase of Papua New Guinea
Bottom of Pyramid People?
Bottom of the Pyramid (BOP) and Communication
Best Practices
Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
Fighthing Corruption in Developing Countries. The Role of Leaders
The Role of Government in Bottom of the Pyramid Thinking
A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
What is Jugaad? Meaning, Definitions and Examples
Lighting Up African Village Schools
Developing and Exporting Ideas From BOP Countries
Special Interest Group

Are you interested in Bottom of the Pyramid? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Bottom of the Pyramid
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 4-3-2021. All names of their owners.