Rural Marketing - Rural (Tourism) Marketing

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Bottom of the Pyramid > Best Practices > Rural Marketing - Rural (Tourism) Marketing Rural Marketing - Rural (Tourism) Marketing Pushyamitra, Entrepreneur, India, Member How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people? (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Rural Tourism as a Collective Endeavour Jan Megannon, Entrepreneur, Australia, Member   I see rural tourism as a community industry, rather than an enterprise/corporate initiative. Saw the potential for this in South Africa, Indonesia and now again in Russia. The rural industry (regardless of country) will give the tourist a 'native/ethnic' experience, versus a 'western' experience in a foreign country. The opportunities for a collective offering (even in urban environments) existed during soccer world cup in South Africa, but they were never developed. The same opportunities still exist, but will require greater marketing effort as they are unable to encash on the benefits of a global event (e.g. guerilla marketing).   What is Rural Marketing? How is it Done? Victor BIGWI, Accountant, Rwanda, Member   (...)   The 4 A's of Rural Marketing Pushyamitra, Entrepreneur, India, Member   (...)   The Opportunity for Rural Travel and Tourism Rakesh Gudur, Strategy Consultant, India, Member   (...)   The Paradox of Using Rural Tourism to Fight Unemployment Jaap de Jonge, Editor, Netherlands   (...)

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