Rural Marketing - Rural (Tourism) Marketing

Bottom of the Pyramid
Knowledge Center


Entrepreneur, India

Rural Marketing - Rural (Tourism) Marketing

How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people?


Jan Megannon
Entrepreneur, Australia

Rural Tourism as a Collective Endeavour

I see rural tourism as a community industry, rather than an enterprise/corporate initiative. Saw the potential for this in South Africa, Indonesia and now again in Russia.
The rural industry (regardless of country) will give the tourist a 'native/ethnic' experience, versus a 'western' experience in a foreign country.
The opportunities for a collective offering (even in urban environments) existed during soccer world cup in South Africa, but they were never developed. The same opportunities still exist, but will require greater marketing effort as they are unable to encash on the benefits of a global event (e.g. guerilla marketing).

Victor BIGWI, Rwanda

What is Rural Marketing? How is it Done?

Who can tell more about rural marketing, how it's done etc. What are differences with traditional ma... Sign up

Entrepreneur, India

The 4 A's of Rural Marketing

Rural marketing is somewhat different from traditional marketing as far as India is concerned. In In... Sign up

Rakesh Gudur
Strategy Consultant, India

The Opportunity for Rural Travel and Tourism

This is a very good concept. A good market exists for it indeed. Due to urbanization, the younger g... Sign up

Jaap de Jonge
Editor, Netherlands

The Paradox of Using Rural Tourism to Fight Unemployment

@Rakesh Gudur: Regarding your caution, I agree and the callenge I recommend is to look for ways to u... Sign up


More on Bottom of the Pyramid:
Discussion Topics
🥇 Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
🥈 Fighthing Corruption in Developing Countries. The Role of Leaders
🥉 The Role of Government in Bottom of the Pyramid Thinking
Increase the Whole Pyramid
A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
Bottom of the Pyramid and Technology
Bottom of the Pyramid Concept by CK Prahalad is Profound
Bottom of the Pyramid People and SMEs
The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
What is Jugaad? Meaning, Definitions and Examples
Packaging at the Bottom of the Pyramid
Using House of Quality With Bottom of the Pyramid Framework
Developing and Exporting Ideas From BOP Countries
Lighting Up African Village Schools
Definition of Informal Economy
Enabling Bottom of the Pyramid (BOP) Entrepreneurs
Problems with Bottom of Pyramid
Responsibility of International Corporations
👀Rural Marketing - Rural (Tourism) Marketing
Why Informal Economies can Become Larger than Illegal Economies
Bottom of Pyramid and Network Marketing Hybrid Plan
🔥 Effective Humanitairian Aid to BOP Countries: The Case of Haiti
Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
Relations Between Informal & Formal Sector
Best Practices in Extending Medical Facilities to the Poor
Community Marketing in Developing Countries
Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
Ideas for Development Phase of Papua New Guinea
Bottom of Pyramid People?
Bottom of the Pyramid (BOP) and Communication
Special Interest Group

Do you know a lot about Bottom of the Pyramid? Become our SIG Leader

Bottom of the Pyramid
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 28-5-2023. All names of their owners.