Rural Marketing - Rural (Tourism) Marketing

      
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		            		Pushyamitra
Entrepreneur, India
			            
Rural Marketing - Rural (Tourism) Marketing

	          		How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people?
				      
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						            	Jan Megannon
Entrepreneur, Australia
												
				                Rural Tourism as a Collective Endeavour

													I see rural tourism as a community industry, rather than an enterprise/corporate initiative. Saw the potential for this in South Africa, Indonesia and now again in Russia.

The rural industry (regardless of country) will give the tourist a 'native/ethnic' experience, versus a 'western' experience in a foreign country.

The opportunities for a collective offering (even in urban environments) existed during soccer world cup in South Africa, but they were never developed. The same opportunities still exist, but will require greater marketing effort as they are unable to encash on the benefits of a global event (e.g. guerilla marketing).
				                
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						            	Victor BIGWI, Rwanda
												
				                What is Rural Marketing? How is it Done?

													Who can tell more about rural marketing, how it's done etc. What are differences with traditional ma... Sign up
				              
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						            	Pushyamitra
Entrepreneur, India
												
				                The 4 A's of Rural Marketing

													Rural marketing is somewhat different from traditional marketing as far as India is concerned. In In... Sign up
				              
										              0

						            	Rakesh Gudur
Strategy Consultant, India
												
				                The Opportunity for Rural Travel and Tourism

													This is a very good concept. A good market exists for it indeed.
Due to urbanization, the younger g... Sign up
				              
										              0

						            	Jaap de Jonge
Editor, Netherlands
												
				                The Paradox of Using Rural Tourism to Fight Unemployment

													@Rakesh Gudur: Regarding your caution, I agree and the callenge I recommend is to look for ways to u... Sign up
				              
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