Rural Marketing - Rural (Tourism) Marketing

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Rural Marketing - Rural (Tourism) Marketing
Pushyamitra, Entrepreneur, India, Member
How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people? (...) Read more? Sign up for free

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  Rural Tourism as a Collective Endeavour
Jan Megannon, Entrepreneur, Australia, Member
  I see rural tourism as a community industry, rather than an enterprise/corporate initiative. Saw the potential for this in South Africa, Indonesia and now again in Russia.
The rural industry (regardless of country) will give the tourist a 'native/ethnic' experience, versus a 'western' experience in a foreign country.
The opportunities for a collective offering (even in urban environments) existed during soccer world cup in South Africa, but they were never developed. The same opportunities still exist, but will require greater marketing effort as they are unable to encash on the benefits of a global event (e.g. guerilla marketing).

  What is Rural Marketing? How is it Done?
Victor BIGWI, Accountant, Rwanda, Member
  (...)

  The 4 A's of Rural Marketing
Pushyamitra, Entrepreneur, India, Member
  (...)

  The Opportunity for Rural Travel and Tourism
Rakesh Gudur, Strategy Consultant, India, Member
  (...)

  The Paradox of Using Rural Tourism to Fight Unemployment
Jaap de Jonge, Editor, Netherlands
  (...)

   
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Bottom of the Pyramid
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Relations Between Informal & Formal Sector
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Definition of Informal Economy
Problem with Bottom of Pyramid
Responsibility of International Corporations
Bottom of Pyramid and Network Marketing Hybrid Plan
Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
Rural Marketing - Rural (Tourism) Marketing
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Bottom of Pyramid People?
Bottom of the Pyramid (BOP) and Communication


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