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Pushyamitra
Entrepreneur, India
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Rural Marketing - Rural (Tourism) Marketing
How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people?
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Jan Megannon
Entrepreneur, Australia
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Rural Tourism as a Collective Endeavour
I see rural tourism as a community industry, rather than an enterprise/corporate initiative. Saw the potential for this in South Africa, Indonesia and now again in Russia.
The rural industry (regardless of country) will give the tourist a 'native/ethnic' experience, versus a 'western' experience in a foreign country.
The opportunities for a collective offering (even in urban environments) existed during soccer world cup in South Africa, but they were never developed. The same opportunities still exist, but will require greater marketing effort as they are unable to encash on the benefits of a global event (e.g. guerilla marketing).
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Victor BIGWI, Rwanda
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What is Rural Marketing? How is it Done?
Who can tell more about rural marketing, how it's done etc. What are differences with traditional marketing?...
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Pushyamitra
Entrepreneur, India
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The 4 A's of Rural Marketing
Rural marketing is somewhat different from traditional marketing as far as India is concerned. In India there are many d...
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Rakesh Gudur
Strategy Consultant, India
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The Opportunity for Rural Travel and Tourism
This is a very good concept. A good market exists for it indeed.
Due to urbanization, the younger generations (Gen X, M...
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Jaap de Jonge
Editor, Netherlands
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The Paradox of Using Rural Tourism to Fight Unemployment
@Rakesh Gudur: Regarding your caution, I agree and the callenge I recommend is to look for ways to use rural tourism on ...
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