Rural Marketing - Rural (Tourism) Marketing

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Rural Marketing - Rural (Tourism) Marketing
Pushyamitra, Entrepreneur, India, Member
How is rural tourism marketing different? How can rural tourism be used as an effective tool to remove unemployment of rural people? (...) Read more? Sign up for free

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  Rural Tourism as a Collective Endeavour
Jan Megannon, Entrepreneur, Australia, Member
  I see rural tourism as a community industry, rather than an enterprise/corporate initiative. Saw the potential for this in South Africa, Indonesia and now again in Russia.
The rural industry (regardless of country) will give the tourist a 'native/ethnic' experience, versus a 'western' experience in a foreign country.
The opportunities for a collective offering (even in urban environments) existed during soccer world cup in South Africa, but they were never developed. The same opportunities still exist, but will require greater marketing effort as they are unable to encash on the benefits of a global event (e.g. guerilla marketing).

  What is Rural Marketing? How is it Done?
Victor BIGWI, Accountant, Rwanda, Member

  The 4 A's of Rural Marketing
Pushyamitra, Entrepreneur, India, Member

  The Opportunity for Rural Travel and Tourism
Rakesh Gudur, Strategy Consultant, India, Member

  The Paradox of Using Rural Tourism to Fight Unemployment
Jaap de Jonge, Editor, Netherlands

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